DEEP DIVES is Olson Zaltman's quarterly newsletter. Enable pictures to load content.

Summer 2021

Jerry Olson wins AMA's Parlin Award

The American Marketing Association recognizes our Founding Partner, Dr. Jerry Olson, for his contributions to market research.

The Charles Coolidge Parlin Award, established in 1945 by the Wharton School and the Philadelphia Chapter of the AMA, is presented to leading scholars and practitioners who have demonstrated outstanding leadership and sustained impact on advancing the evolving profession of market research.

On August 4, Jerry joined fellow winner Dr. Douglas Holt (Founder of Cultural Strategy group and former L’Oreal Chair of Marketing at Oxford) and 2020 Parlin winner J. Walker Smith (Chief Knowledge Officer at Kantar Research) for a webinar on current trends in market research and how research will affect the future of marketing.

READ ON and WATCH THE WEBINAR

Fix it again, Tony

Tar-zhay. Subie. Mickey D's. These pet names for brands mean more than you might think, as we learned in a Q&A with Dr. Zhe Zhang, Assistant Professor of Marketing at HEC Montréal.

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How COVID has molded our memories

Memory is fragile and flexible, which provides challenges for consumer researchers but also opportunities for marketers, as OZ's James Forr writes in a GreenBook article.

(photo: Anna Shvets/Pexels)

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An Olson Zaltman webinar with
Jonah Berger

Wharton marketing professor Jonah Berger discussed his 2020 book, The Catalyst: How to Change Anyone's Mind at an Olson Zaltman webinar.

Why won't smokers quit when they know they should? What's behind vaccine resistance? Why were people eating those Tide Pods?

Jonah discussed why changing minds is so hard and offered six keys for overcoming that inertia.

WATCH THE WEBINAR

In the News

Olson Zaltman sponsors TMRE

We are proud to sponsor the annual TMRE market research conference November 15-17 at the Omni Nashville. Stop by our kiosk and say hello!

Why Olson Zaltman? Because we listen. When you listen—and think deeply about what you hear—the possibilities are endless.

Have any feedback? We'd love to hear it!
editor@olsonzaltman.com