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A NOTE FROM THE EDITOR

Delivery Co-Ops Could Have a Moment

The concept of restaurant operators banding together to create their own delivery co-ops brings me back to the earliest days of FOD, when several restaurant execs told me they would rather be hog-tied than pay 20-30 percent over the long term. Seeing a few recent stories on the topic shows it still has supporters, whether or not it has legs. 
 
Covered by Kai Ryssdal on Marketplace, Iowa pizza restaurateur Jon Sewell launched LoCo Co-ops to spread the technology and knowledge to start homegrown delivery co-ops to other markets, at a cost that he said is “well under 10 percent” with claims of better customer service than the national apps. 
 
Sewell said his restaurant was using a service called OrderUp that had a great reputation in town, “but in 2017, Grubhub bought OrderUp, which basically gave them a monopoly in Iowa City. That’s when they doubled all the commission rates and fired all the customer staff. That’s what stimulated us to say, ‘No, that doesn’t work in our community. We need to have a better alternative.’”
 
The Nevada Current reported on LoCo coming to Las Vegas and interviewed Kristen Corral, owner of Tacotarian, who said she helped found LoCo’s Nevada outpost on the belief that restaurant delivery “should be a public utility for restaurant owners.” She paid $7,500 in delivery fees during one month in 2020—double her rent in the Arts District. 
 
Co-ops will face countless headwinds competing with entrenched delivery providers that have become household names, but it’s inspiring to see restaurant operators giving collectivism a shot at such a prime moment. 

— Tom Kaiser, Editor
tkaiser@foodondemandnews.com

 

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NEW PODCAST EPISODE

Episode 18: The Delivery vs. Dine-In Challenge +
David Bloom of Capriotti's

In the 18th episode of the Food On Demand Podcast, hosts Tom and Nick talk with David Bloom, Chief Development and Operating Officer for Capriotti’s and Wing Zone, pictured right. They also cover DoorDash’s new Full Service model that allows restaurants to outsource everything—even the cooking—at its ghost kitchens, WoodSpoon landing $14 million in funding, and the Food On Demand team’s delivery price inflation test comparing the cost of delivery to dining in.
CLICK HERE TO LISTEN
This episode is sponsored by Omnivore.

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