Novelty as a driver, Groceryshop, a New Game-Changing UI, and more
August 2021
The Hot New CPG Currency
There's a hot new CPG currency that every CPG marketer should know about: entertainment. Through our consumer research, we discovered that since the onset of COVID-19, consumers have been trading off brands for the sheer novelty or fun of it (with more people trading off for novelty than for price!). They're entertaining themselves with new snacks and drinks, but also with new laundry detergents, paper goods, and personal care items.
On September 19-21, Groceryshop is returning in-person, and like never before! Our team is excited to reconnect with the community to discuss exciting opportunities for CPG eCommerce. To see some of our shoppable solutions that smart CPG brands, retailers, and agencies are using to boost online sales, visit us at Booth #333 or send us an email to set up a meeting at the event: info@smartcommerce.co. We look forward to seeing you there!
A NEW Game-Changing UI - SmartShelf
We are excited to introduce our newest shoppable UI, SmartShelf! This new, responsive microsite-inspired design allows brands to drive shoppers to a curated set of products and retailers. Like our other UIs, SmartShelf links can be used in any digital touchpoint (i.e. display, social, QR code). Some SmartShelf features include:
Customizable filters that allow a shopper to select a size, gender, flavor, color, etc.
Cross-brand carting across multiple tabs
Products, retailers, and graphics can be updated in the SmartSuite portal without changing the URL
Users can save the URL to their phone's home screen and re-shop the link over and over again
Custom messaging, colors and digital assets help consumers feel more comfortable and tied to the brand
To request a SmartShelf link for your next campaign, contact your SmartCommerce agency or client success lead.
Click here or on the demo ad below to see how SmartShelf works for after-school snacks!
New SmartCommerce Retailer Partners
We are actively bringing on additional retail partners each month, so please visit our current retailer list located within SmartHub. In August, we added Home Depot - Store Pickup (USA), No Frills (CA), Bed Bath & Beyond Powered by Instacart (CA), Bulk Barn Powered by Instacart (CA), City Market Powered by Instacart (CA), Costco Powered by Instacart (CA), Eataly Powered by Instacart (CA), Dominion Powered by Instacart (CA), Staples Powered by Instacart (CA), Vince's Market Powered by Instacart (CA), Walmart Powered by Instacart (CA), buybuy Baby Powered by Instacart (CA), Grocery Africa &Takeout Powered by Instacart (CA), Lina's Italian Market Powered by Instacart (CA), M&M Food Market Powered by Instacart (CA), Mastermind Toys Powered by Instacart (CA), Pet Paradise Powered by Instacart (CA), Real Canadian Superstore Powered by Instacart (CA), Starsky Fine Foods Powered by Instacart (CA), and Auchan (France).
New QuickFilters Feature
Our latest SmartSutie release now includes Quick Filters in the Make & Manage section for Click2Cart, Shopper's Choice, and SmartSite. This feature keeps filters front and center for users and now includes an indicator to alert users that a filter is currently applied - the Advanced Filter Button displays ON and turns green. In addition, an easily accessible button to reset all filters is now available when any filters are enabled.
SmartBites is a monthly newsletter by SmartCommerce that was created to inform, engage, and entertain the CPG community on topics and trends related to CPG eCommerce.
