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West Michigan IIBA
West Michigan Business Analysis Development Day
Announcing our Keynote Speakers!
HOSTED ON
Whova
Mobile App & Virtual
Event Platform

NEW DATE WHEN?
Tuesday | September 21, 2021
8:30 AM - 2:00 PM EDT
REPLAYS?
Available for 6 months after the conference
CREDITS?
10 IIBA® CDUs
and PMI® PDUs

In coordination with the International Institute of Business Analysis (IIBA) West Michigan Chapter and Cprime, our organizing committee is thrilled to host the inaugural West Michigan BADD! In the best interest of our attendees' safety due to COVID-19, this conference will be hosted virtually through the event platform and app, Whova.

IIBA members also receive a discounted price on tickets. If you have any questions, please contact Kyle Anderson.

Announcing the Keynote Speakers
for West Michigan BADD
Morning Keynote: Barbara Carkenord
How to Talk to Executives: Ten Hints to Becoming
a Key Advisor


Barbara provides business analysis consulting and training helping companies increase success through better analysis. Barbara co-founded two successful business analysis training companies and worked in varied industries including manufacturing, financial services, and software development. She has written books, articles, blogs, and training material aimed at helping professionals enhance their skills. Barbara helped define the business analysis profession, volunteering for IIBA. She helped to develop the worldwide standard for analysis, the BABOK® Guide and currently volunteers with IIBA International as the Board Chair and with The Palmetto Chapter.
Afternoon Keynote: Deena Chadwick
The Time Traveling BA

Deena Chadwick, The CommonSensical BA, has built a solid reputation for being an expert in Project and Product Delivery. She enjoys teaching scope definition, requirements management, stakeholder management, communication and collaboration, design thinking, and solution optimization. She is known for her ability to infuse innovative processes and best practice techniques. Deena has spoken at PMBA Global, BA World, BADDs, PDDs, colleges and more. She has articles published in BA Times. She is the author of a series of books that focus on bringing Common Sense back to the complex world of interactive project delivery including Requirements Gathering Like An FBI Agent and CommonSensical Product Ownership.
Early Bird tickets are available at $99 $89 for a limited time!*
*All paid tickets are transferable up to 7 days prior to the conference date. If you require any accommodation(s) while attending our
virtual conference that is based on ADA compliancy, please reach out to Kyle Anderson at kyle.anderson@cprime.com
IIBA members use Access Code IIBA-RAPIDS
for your exclusive discount!**
**IIBA members receive an exclusive discount. Membership offer cannot be combined with any other promotional or group pricing discounts.
Access Code box can be found by clicking the "Tickets" button, and then selecting
the "Enter promo code" link in the top left corner of the pop-up window.

For More Information Contact:
kyle.anderson@cprime.com
919.816.1726
IIBA
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