Dressing a hanger…

Hi <<First Name>>

One of the things I do during a retail consultation is to review merchandising. In a recent consultation it was apparent that a couple tips were needed to bring the level of presentation up a notch. I’m not going to show you the photo but whether it’s women’s or men’s wear, the tips are the same.

Yes, I prefer mannequins for showing off clothing, but SOMETIMES a hanger dressing is exactly what’s called for. Think of it as ‘front-facing’ challenges.

Tuck everything into pockets

Note that the pant/skirt hanger is at the correct level for the waist.

All sleeves go inside each other and then DEEP into the pockets. You don’t want any ‘limp’ arms.

Then Zip up!

Here are two types of garment hangers for dressing an outfit on a hanger.s

Above are two types of hangers for dressing an outfit on a hanger. Here’s where I found the left one.

I almost always prefer a side hung pant on a hanger presentation. Otherwise you get this ‘bowlegged cowboy’ look seen below. Another benefit is that the look with side hung is ‘tighter and slimmer’ and takes up much less wall room.

My sketch of a side hung pant.

Make sure the zipper is on the left side. Hide everything beneath the shirt.

QUIZ - JUST TWO QUESTONS!

What merchandising rules are being shown below? Don’t peek. Answers will be shown below.

#1 From left to right we have lighter colours going to darker colours. Also note that the front of the garment is on the left side of the hanger. This RULE applies no matter where you are within a store!

#2 we show warmer colours going to cooler colours…again from left to right. You absolutely can’t go wrong using these two concepts.

One more Quiz Question!

At first glance below this wall presentation looks mighty fine…but do you know what is wrong with it?

#1 The colour story is perfect for sure, BUT if you look at the centre section, and according to the two quiz questions/answers above we now know that the peachy top and the cream blouse should have switched places to enable the light to dark rule to apply, and yes, you would switch the pants along with it.

# 2 When we present an outfit on the wall we ALWAYS should present it the way one would wear it. TOPS ABOVE BOTTOMS (AS SHOWN) AND…TOPS TO BOTTOMS from LEFT TO RIGHT. Note the side hung garments That would mean that the light blouse would be followed by the print blouse, and then to the pant. - exactly opposite to what is shown.

I know why they did this. It’s because the merchandiser thought that the front of the garment would face forward to the front of the store - which is to the right, but that is incorrect. The front of the garment is always on the LEFT side of the hanger - NO MATTER where you are in the store. Worth repeating! The reason for this is about ergonomics and making it easy for the customer to look at the garment without twisting their back to do so.

These are just a few of the rules of merchandising to help you make buyers out of shoppers, and one of the easiest to do as well.

Hope you enjoyed this quickie!

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