ATDW are focused on assisting tourism businesses to better manage their digital presence through new enhancements on ATDW-Online.
As valued industry partners, we recognise your unique relationships to businesses and tourism operators and we want to ask for your help in promoting new opportunities to our industry.
ATDW would like to send you updates on our new enhancements and resources that you can distribute to your operators to help businesses learn and use the ATDW-Online platform.
Below is an example of our most recent enhancement - the Google My Business integration - which we encourage you to include in any industry communications, corporate social channels, or direct conversations with operators you have.
If you'd prefer not to receive this information please let me know by responding to this email and whilst I respect that, I'd still like to keep you in the loop through our regular #askATDW updates.
Google My Business Enhancement
We believe the Google My Business enhancement will be an invaluable addition to ATDW profiles, helping business owners and operators to better manage and improve their profiles for maximum conversion opportunities.
If a business chooses to connect their Google My Business listing to their ATDW profile, any updates to their ATDW profile will automatically feed onto their Google My Business listing. This will improve online visibility, deliver better quality traffic and provide efficiencies to a business's management of their digital distribution.
Connecting a Google My Business listing also provides access to Google generated insights on digital performance to be viewed in the ATDW-Online platform, providing a streamlined marketplace for access to tourism digital marketing information.
This is an exciting release, and to accompany this we have developed a range of communications and collateral to support businesses. Our Google My Business Functionality Walkthrough can help your local businesses to learn how the functionality works and is an easy-to-use resource that you can provide directly to operators.
Google My Business Walkthrough URL:
page.atdw.com.au/gmb-functionality
You can click here to access pre-written wording and images for use on your shareable channels. I'd also like to recognise the support of Wine Australia, through the Export and Regional Wine Support Package.
If you have any feedback or questions, please let us know.
We always welcome your valuable suggestions and are here to support the tourism industry in any way we can.
Callum Mack
Industry Partnerships Manager
callum.mack@atdw.com.au
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