The Asian Football Confederation (AFC) has announced a partnership with sportswear brand Kelme for the 2021 to 2024 rights cycle.  Kelme joins the AFC family of sponsors as the Official Global Supporter of AFC national team competitions and will provide sports apparel and accessories for the AFC’s national team competitions from 2022 to 2024, and […]

Between 2020 and 2021, Anta’s share prices have risen by a whopping 157%, putting its market value at US$64b. If this bull run continues, the Chinese sportswear giant could soon surpass Adidas in market value, whose shares rose only 39% to a value of US$74b and become the second-largest sports apparel brand in the world.  […]

With the rise of NFTs in the art world, it was only a matter of when this game-changing crossover would trickle into the Asian music industry.    So, when we saw the press release of a soon-to-be-launched platform called Artify Music in the Korea Times, our curiosity was piqued. The  platform is touted to be a next-gen streaming […]

Despite the COVID-19 pandemic-related restrictions of Summer Olympics in Tokyo, the sponsors of the Games gained traction in Japan even before the event began and continue to reap dividends, YouGov study reveals. A look at YouGov BrandIndex, which tracks consumer attitudes towards brands in a specific market, indicates that prominent sponsors of the event — […]

Singapore based cryptoexchange Coinhako has leapt into a landmark esports sponsorship deal in the city state, riding on the coattails of a recent global trend.  The one-year deal sees Coinhako backing emerging local Mobile Legends team ALMGHTY, with half of the sponsorship value paid in Ethereum, the world’s second largest cryptocurrency. The deal covers Twitch […]