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Hi <<First Name>>,

Today we’re kicking off our first-ever membership campaign, and as such, I’ve spent a lot of time reflecting on DAME’s mission and purpose in the media landscape. When I conceived of DAME over a decade ago, I could have hardly imagined the world we’re living in now. 

The last few years have shown us that that tragedy—and change—don’t happen in a vacuum. The overlapping effects of a worldwide pandemic, racial injustice, economic disparity, deep political division, climate emergencies, and the toxic misinformation that swirls around it all have resulted in a fractured, exhausted, and overwhelmed society. And most of the time, it’s enough to make us tune out the news. 

But at DAME, we believe authentic storytelling—filled with context, truth, and analysis—can inspire connection and empower people to participate in their democracy. Our reporters and editors spend hours doing research, digging into data, and interviewing experts to tell stories that accurately explain the systems in which we live, and hopefully bring about potential solutions to our most pressing issues. As an independently run, women-led newsroom, we make space for underrepresented voices and leverage narratives that bring readers new perspectives. We unearth untold stories and craft them into accessible, comprehensive narratives while preserving the rich substance that makes them worth reading. 

Honestly, it’s hard to ask for financial support in this era of unprecedented challenges. But as the world changes and the issues grow more complex, it’s imperative that DAME commits to amplifying voices rarely heard from, deepening our reporting, and working to be an indispensable resource for readers who want honest, nuanced, informed opinions and fearless journalism. Amid a sea of noise and misinformation, reliable, fact-based reporting is critical for us and our democracy.

Here are just a few things your dollar does for DAME: 

1) We can stay independent and free of advertising, outside funding, or corporate backers. This means we can publish without fear or favor and zero outside influence. We answer only to you, our loyal readers.

2) No paywalls. Period. If DAME’s mission is to create equity through journalism, then we must ensure equal access to quality information is available to everyone, not just those who can afford to pay for it. Our members help underwrite access for all.

3) Stability and sustainability: Reliable, recurring revenue doesn’t just help us manage regular expenses, it allows us to plan ahead, building a robust editorial calendar with deeply reported features.

It’s my great hope you’ll join us to continue building a new generation of media. Whether you sign up for $5 or $50 or just make a one-time donation in any amount, know every dollar makes a huge difference.

                       




Jennifer Reitman
Founder/Publisher

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