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The Office of Public Affairs' bimonthly measurements and metrics
July-August 2021
 
Big Stories

Battle over the Texas ballot

Delta variant alters launch of Rice's fall semester

Rice's ubiquitous health care economist

Media Highlights

Battle over the Texas ballot

The Texas Legislature’s partisan battle over new voting regulations spilled onto front pages of newspapers across America. As Republican lawmakers voicing concerns about ballot security moved to block measures Democrats adopted to increase voter turnout in 2020, Democratic lawmakers bolted to the nation’s capital to break quorum and call national attention to what they described as voter suppression. Reporters and television producers from across the nation called on Rice political scientists for historical perspective and analysis, generating more than 1,000 mentions in media outlets as varied as the New York Times, Boston Globe and CBS News.

https://nyti.ms/2WfSA30

Delta variant alters launch of Rice's fall semester

After more than a year of pandemic restrictions, Rice faculty and students were looking forward to a more normal fall semester of classroom instruction. Those plans were suddenly altered by the rapidly spreading delta variant of COVID-19. Rice’s decision to conduct the first two weeks of classes remotely — and the subsequent discovery that many students who tested positive later tested negative — generated a wave of stories in media outlets locally and nationally. Among the outlets covering the story were the New York Times, Wall Street Journal, Washington Post, Politico, Forbes and Texas Tribune.
 
https://nyti.ms/3yPGcnj

Rice's ubiquitous health care economist

As reporters try to present the public with understandable stories about health care economics during the ongoing pandemic, they’ve repeatedly turned to expertise at Rice. Over the summer, the Baker Institute’s Vivian Ho again proved to be one of the nation’s go-to experts on this complex but crucial subject. Her interviews have been responsible for more than 2,000 mentions of Rice through media outlets such as the Los Angeles Times, Fortune and Marketplace on American Public Radio.
 
https://bit.ly/3nfvvbt

For a full list of July and August media stars
please see the last section of this report. 
Government Relations

Government Relations returns to Capitol Hill and hosts on-campus events


During July, Government Relations stayed busy as campus opened up to more government visitors and we returned to Washington to lobby in person for Rice priorities for the first time in nearly 18 months.

Working with University Relations and the Office of Research, we helped host a group of university envoys — all Rice alumni — from NASA’s Johnson Space Center as they toured campus and met with Rice leadership, including deans, department chairs and faculty members, in order to build rapport and discuss how the center can forge effective, lasting relationships with key universities.

Also in July, Rice hosted Rep. Dan Crenshaw’s third annual Healthcare Innovation Summit at the Bioscience Research Collaborative (BRC). In partnership with Rice’s Institute of Bioscience and Bioengineering, the event featured Vice Provost for Research Yousif Shamoo and gave special recognition to Stephen Hahn ’80, former commissioner of the Food and Drug Administration.

In late July, Government Relations held a series of meetings with staff on Capitol Hill as we promoted several Rice priorities, including our support for the concept of “regional technology hubs” included in the U.S. Innovation and Competition Act and for repeal of the “scholarship tax” on certain private university endowments.

In July and August, also in collaboration with University Relations, we helped arrange meetings between city of Houston department leaders and members of Rice’s environmentally focused faculty. Our EnviroFac members are interested in partnering with the city to pursue federal resiliency grant funding, for which our faculty would help the city implement a community resiliency plan. We continue to build toward this goal.

Finally, in August a good deal of our time was spent keeping tabs on the second special session of the 87th Texas Legislature. We monitored numerous bills from across a variety of categories, including bills that would restrict COVID vaccination mandates by employers or entities seeking state funding and the teaching of critical race theory, among others. Most of these bills failed to advance, but one bill on critical race theory passed and was sent to Gov. Greg Abbott.
University Relations

Rice Welcome Center is back in business!


With careful COVID-19 precautions in place, the Rice Welcome Center returned to hosting in-person campus tours this past summer for schools and summer camp program participants from kindergarten through eighth grade. In all, Welcome Center student assistants led more than 300 participants around campus, sharing with them the importance of preparing for college while learning about Rice’s history and traditions. 
 
As the fall semester begins, the Welcome Center has hired 11 new student assistants and looks forward to hosting more in-person tours.
 
Creative Services

Rice Magazine wins Grand Gold award


Rice Magazine, produced by Creative Services, was recognized as a Grand Gold winner in the 2021 Council for Advancement and Support of Education (CASE) Circle of Excellence Awards. Grand Gold is the highest level of recognition in the program and is awarded to entries that are “extremely exceptional or game-changing.” Each year, CASE’s Circle of Excellence Awards highlight outstanding work in advancement services, alumni relations, communications, fundraising and marketing. The competition is judged by peer professionals at schools, colleges and universities as well as professionals outside of higher education.
 

Presidential search document


In collaboration with Public Affairs’ marketing team and other departments across campus, Creative Services designed and edited a 16-page document to assist the Presidential Search Committee following President David Leebron’s announcement that he will be stepping down from the position June 30, 2022. The document outlines information about the university, including summaries of Rice’s academic departments, institutes, governance and accomplishments, as well as the role’s qualifications and key priorities.
 

Jewish Studies ad

Creative Services designed a half-page ad to promote the Program in Jewish Studies. It appeared in this year’s “First Look Book,” which is a full-color keepsake publication produced by the Office of Student Media that includes photos of incoming students, important information from Rice and more.
 
Multicultural Community Relations

Receptions welcome students of color


Multicultural Community Relations (MCR) helped the Black Student Association (BSA) and the Hispanic Association for Cultural Enrichment at Rice (HACER) organize new student receptions Aug. 14. Both events were supposed to be in person, but because of the surge of the delta variant, the events had to go online. The BSA reception featured Vce Provost for Diversity, Equity and Inclusion Alex Byrd ’90, as the keynote speaker. Byrd spoke about Black life and the increase of Black faculty at Rice. A panel of faculty, staff and alumni led by Catherine Clack, associate dean of undergraduates, gave advice on how to succeed at Rice and addressed safety issues on campus. HACER had an array of speakers, such as Richard Tapia, university professor; José Aranda, assistant professor of Chicano and American literature; and David Medina ’83, director of MCR. President David Leebron spoke at both events.

Welcoming the Class of 2025


The Association of Rice Alumni hosted a virtual welcome for new students from the Houston area July 17. Jan West ’73, assistant director of MCR, participated in the welcome and also supported and participated in the affinity group virtual session for Black students. The session was co-hosted by the Association of Rice University Black Alumni (ARUBA). Black alumni from around the country fielded questions about Black life at Rice.
Marketing and Digital Communications

Rice.edu

Google Analytics for rice.edu shows page views were 615,383, with visitors spending an average time of 4 minutes, 36 seconds on the site and a bounce rate of 42%. These traffic numbers show a decrease over the previous period, most likely attributed to faculty, staff and students not being on campus for the summer and minimal use of Canvas, Rice’s Learning Management System, for all course-related curriculum needs.

July/August vs. May/June
Page Views: 615,383 vs. 748,826 (17.82% decrease)
Average Time on Page: 4 minutes, 36 seconds vs. 4 minutes, 44 seconds (2.99% decrease)
Bounce Rate: 41.71% vs. 53.82% (22.51% decrease)
 
As of Aug. 31, Public Affairs and the Office of Information Technology have successfully launched 273 Drupal 8 websites. Sites include the Rice Research Review (Office of the Provost), Learning Environments (OIT), Foreign Language Program (Continuing Studies), Greater Houston Community Panel (Kinder Institute) and the Welch Institute, as well as a relaunch of the Visit Rice websites in the Rice-branded theme. Our current focus is on the Rice News, Rice Magazine and Kinder Institute conversions to Drupal 8 as well as accessibility and theme improvements throughout the summer.
 
Of the 273 sites, the two departments are developing 43 websites that will be in the Rice-branded theme. Some of the websites currently under development are:
  • Assessment and Evaluation of STEM Programs (AESP)
  • Black Graduate Student Association (BGSA)
  • Center for Engaged Research and Collaborative Learning (CERCL)
  • Ceremony (December Graduation)
  • Diversity, Equity and Inclusion
  • Earth, Environmental and Planetary Sciences
  • Energy and Environment Initiative
  • English as a Second Language (ESL)
  • Environmental Science
  • Graduate Student Association (GSA)
  • Gulf Coast Consortia
  • Human Resources + Training
  • Invention Education Toolkit (Rice 360°)
  • KnOWLedge Café (Human Resources Intranet)
  • Medical Humanities
  • Nest360°
  • Office of Faculty Development (OFD)
  • Office of Institutional Effectiveness (OIE/OIR)
  • Portrait Photography
  • Rice 360°
  • Rice Emergency Medical Services
  • Rice Magazine
  • Rice News and Media Relations
  • Rice Transportation Demand Management
  • Strengthening Training & Resources for Inclusion in Data Engineering & Sciences (AGEP STRIDES)
  • The Chemistry of Art
  • The Kinder Institute for Urban Research
  • Vice Provost for Innovation Search
  • VP for Administration (Kevin Kirby)
Social media
Impressions: This reflects the number of times the content was seen.
Followers: This is the number of people who follow the main Rice accounts.
Engagements: This reflects the number of interactions (likes, shares, comments, clicks) on a post.

In July and August, Rice’s social media channels received 2,022,615 impressions and 105,095 engagements. Overall, all channels have a combined 237,072 followers, a 21.3% increase from May/June.
Twitter followers increased to 40,756. The top tweet featured O-Week preparations with 13,140 impressions, 99 likes and an 11.5% engagement rate. This was followed by a tweet featuring a campus shot, which earned 20,916 impressions, 122 likes and a 4.8% engagement rate.


 
Facebook followers increased to 58,965. The top post featured a COVID-19 campus update with 1,485 engagements, 264 reactions and an 11.2% engagement rate. This was followed by a post about O-Week preparations that had 1,094 engagements, 221 reactions and an 11.2% engagement rate.

LinkedIn followers increased to 95,082. The top LinkedIn post featured two alumnae competing in the Tokyo Olympics that received 33,101 impressions, 621 reactions and a 4.3% engagement rate. This post was followed by Brandy Morrison being named to the Rice Board of Trustees which received 30,793 impressions, 498 reactions and a 4.5% engagement rate.
 
Instagram followers increased to 42,269. The top Instagram post featured a sunset shot of campus and received 22,100 impressions, 3,426 likes and a 15.7% engagement rate. The second-best performing post featured a series of O-Week photos with 22,564 impressions, 2,877 likes and a 13% engagement rate.

Media Stars
Mark Jones, the Joseph D. Jamail Chair in Latin American Studies, professor of political science, fellow in political science at the Baker Institute for Public Policy and fellow at the Kinder Institute for Urban Research, had the highest number of media mentions — 4,895 — during July and August, mainly for comments about Texas political actions that gained national attention. Below are members of the Rice community who were mentioned in the media 10 or more times from July through August.
 
Mark Jones 4,895
Vivian Ho 1,488
Tony Payan 1,392
Mark Finley 1,030
Daniel Cohan 926
Utpal Dholakia 638
Jeffrey Kripal 531
Jenifer Bratter 168
Luke McCaffrey 99
Matteo Pasquali 76
Douglas Brinkley 66
Francisco Monaldi 64
Sylvia Dee 58
Omid Veiseh 58
Timothy Morton 56
Reginald DesRoches 54
Lauren Taylor 53
Mike Bloomgren 52
Gabriel Collins 52
David Alexander 51
Rekha Lakshmanan 49
Jing Zhou 49
José Cruz Jr. 48
Dan Wallach 45
Jordan Miller 43
Oliver Dewey 31
Peter Nordlander 30
Kevin Kirby 29
Jim Krane 29
Gang Bao 28
Quianta Moore 28
Frank Geurts 26
Ahalya Lettenberger 26
Guadalupe Correa-Cabrera 25
James Tour 25
Shuai Yang 25
Roberta Anding 24
Bridget Gorman 24
Bill Fulton 22
Anshumali Shrivastava 22
Rajdeep Dasgupta 21
Bob Stein 21
Pengcheng Dai 18
Natsumi Komatsu 18
José Onuchic 18
Fred Oswald 18
Stephen Klineberg 17
Junichiro Kono 16
Pulickel Ajayan 15
Kristian Coates Ulrichsen 15
Oleg Igoshin 15
Jacob Robinson 15
Jin Yang 15
Andrea Isella 14
Jerusha Kasch 14
Jihwan Lee 14
Muhammad Rahman  14
Jose Ivan Rodriguez-Sanchez 14
Seyed Mohammad Sajadi 14
Mitchell Trafford 14
Geoff Wehmeyer 14
Alison Farrish 13
Jim Elliott 12
Miriam Grunstein 12
Christopher Johns-Krull 12
Anna Rhodes 11
Jane Grande-Allen 10
Luay Nakhleh 10
Haotian Wang 10
The chart below shows Rice’s media mentions since 2007. The green column reflects the number of mentions through Aug. 31, 2021.
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