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September 9, 2021
Online Exclusive
The Best Bang for Your Buck

In “Talking Up Your Business: The Yellow Pages Aren’t Enough” in the September issue of The O&P EDGE, we asked our experts about overcoming two of the toughest obstacles for effective O&P marketing: How to find the time and energy to do it and how to ensure, in today’s information-filled world, that your marketing efforts are reaching the people your practice needs the most. In this Online Exclusive, our experts list some of the best ways they’ve seen O&P practices build their businesses and make a name for themselves. MORE

In The News

Bionic Arm Prosthesis May Restore Natural Effects

An international research team led by the Cleveland Clinic engineered a novel bionic arm for patients with upper-limb amputations that they say allows wearers to think, behave, and function as though they did not have an amputation. According to a study published in Science Robotics, the researchers developed the bionic system that combines three functions—intuitive motor control, touch and grip kinesthesia, and the intuitive feeling of opening and closing the hand. MORE

Photograph courtesy of the Cleveland Clinic.

Social Media
Poll Results: The Advantages of Small, Medium, or Large O&P Facilities

Responses to the latest polls on The O&P EDGE social media sites related to the pluses and minuses that come from working at O&P facilities—small, medium, or large. MORE

Innovation
Orthosis for Treating Hypertonia Wins Design Award

A 3D-printed orthosis to counteract hypertonia in children with cerebral palsy won a national James Dyson Award for design. The dynamic orthosis, developed by Mano Balliu, a student at the University of Antwerp, Belgium, can be custom made with thermoplastic polyurethane (TPU) using multi-jet fusion 3D-printing technology. It is designed to improve the level of customization and material properties of traditional orthoses to address upper-limb spasticity. MORE

CALENDAR
For all the latest news, Hot Off the Press, visit opedge.com.
The O&P EDGE is an independent monthly magazine published by Western Media LLC, 201 E. 4th Street, Loveland, Colorado 80537. It is made available online through a technology partnership with oandp.com. For questions, comments, or advertising information relating to The O&P EDGE, please contact the publisher. Copyright 2021 The O&P EDGE.






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