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On the store's overall look:
"When you first walk in, your immediate impression is ‘not what I expected from a cannabis store.’ It’s nice bright light colours; it allows you to be drawn into the store based on the cleanliness of the displays."
On the challenge of staffing:
"We’re very fortunate that 75% of the staff here are all transfers from other stores—Kamloops, Oliver, Vernon, Cranbrook—all transferred to be full-time regulars in the store."
On picking products:
"(We) take a look at the top sellers that are going through the wholesale department and we are able to take those same items and bring them into these stores."
On differentiating from the private stores:
"I’d probably say the breadth of stock that we carry is probably our biggest differentiator."
On being in competition with private stores:
"We go through exactly the same hoops that everyone else goes through—municipal approvals, provincial approvals—in order to open stores."
On finally opening in Kelowna:
"I’ve been working on this store for over two years, and going through lease negotiations, going through getting it ready, going through design, getting the tenant improvements done. It’s been a long time coming."
On the status with the store in West Kelowna:
"We put that on hold for right now. We’ll revisit it."
On plans for another store in Kelowna:
"Not yet. We’ve looked around other locations. We’ve got other markets we’re looking at closer to the Lower Mainland."
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