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September 30, 2021 - Issue 39
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LAST HOURS to Enter!


Get your 2020-2021 Better Newspaper Contest entries in NOW!

Deadline:  TODAY, September 30.

Please note: This deadline is firm. There will NOT be an extended deadline. 


Entries for the 2020-2021 Better Newspaper Contest will be accepted until 11:00 PM today  .


More information available on our website: MNA Better Newspaper Contest. 

MNA Better Newspaper Contest-Rules and Categories (PDF)
BNC 'How-To' packet (PDF)

 
Important note about the 2021 Minnesota Newspaper Association Better Newspaper Contest:

Changes many of our members have experienced over the last few years have necessitated updates to the Minnesota Newspaper Association Better Newspaper Contest. These updates have been discussed at the Member Services Committee level, the Better Newspaper Contest Task Force level and the MNA Board of Directors level. On unanimous recommendation from the task force, the MNA Board of Directors at their June 25 meeting unanimously approved the following update to the MNA BNC:
The contest is divided into two primary categories of newspapers — multi-day publications and non-multi-day publications. Multi-day publications are defined as those producing a print publication more than once each week. Non-multi-day publications are defined as those producing a print publication no more than once per week.

Multi-day publications will compete among themselves according to the following circulation (per statement of ownership) split:
Less than 5,000
5,001 to 10,000
More than 10,000
 
Non-multi-day publications will compete among themselves according to the following circulation (per statement of ownership) split: 
Less than 1,000
1,001 to 1,500
1,501 to 3,000
3,001 to 7,000
More than 7,000
 
The Vance Trophy will be awarded to the top multi-day publication based on total points earned for each winning entry. The Mills Trophy will be awarded to the top non-multi-day publication based on total points earned for each winning entry.
 
National Newspaper Week: October 3 - 9,  2021


This year’s observance will be held Oct. 3-9, 2021. This 81st annual National Newspaper Week is a recognition of the service of newspapers and their employees across North America and is sponsored by Newspaper Association Managers

“Community Forum” is this year’s theme. We want to thank the The Relevance Project and the Newspaper Association Managers for with the concept of this year’s theme. The content kit is a little different than in years past. You can find it here. 


PLAN TO CELEBRATE. National Newspaper Week by downloading provided materials and devoting as many column inches as possible to reinforce the importance of Newspaper to your communities. 

MAKE IT LOCAL. Plan to Celebrate National Newspaper Week by downloading provided materials and devoting as many column inches as possible to reinforce the importance of Newspaper to your communities.

Since the principle is timeless, the materials, new and archived, remain on the website and accessible year-round as a continuing resource. For more information visit: https://www.nationalnewspaperweek.com/.

 
September Advertising Network Honor Roll

Seven newspapers placed 2×2 ads, Five newspapers placed MCAN ads, and one newspaper placed MINN ads in the month of September.

2×2
Swift County Monitor, Benson – 1
Forum Communications Sales - 1
Herald Journal Publishing, Howard Lake – 2
Hutchinson Leader – 1
Kerkhoven Banner - 2
Richards Publishing – 1
Post-Bulletin, Rochester – 1


MCAN
Grant County Herald, Elbow Lake – 2
Herald Journal – 1
Jackson County Pilot - 1
Kerkhoven Banner – 1
Westbrook Sentinel - 1

MINN
Herald Journal Publishing, Howard Lake – 1
 

Congratulations to the following salespeople who received a bonus for selling an ad into the networks in September!
 
Ted Almen
Barb Erickson
Bruce Johnson
Anne O’Flynn
Dick Richards
Lisa Schnell
Chris Schultz
Kevin True
 
3rd Quarter MCAN/MDAN Tracking Forms
Due by October 6th 

The 3rd quarter tracking information for 2021 is due back to MNA by Wednesday, October 6th.

These forms are for calculating your rebate for 2021.

If you need a new form, you can download one here. 
 
Skeptics or cynics? Age determines how Americans view the news media

BY 


For the past few years, Gallup and the John S. and James L. Knight Foundation have kept a pulse on the American public’s trust in the media. Recent polling shows that distrust is growing — but not to the same degree for all Americans. Trust in media has generally been increasing over the past few years for Democrats, while trust continues to erode among Republicans.[1] However, new analysis of Gallup/Knight surveys collected in 2019 and 2020 shows that variation in trust is not just between partisans. There are also clear differences by age.

Read full article here. 

 
Statement of Ownership Filing for October Deadline

The publisher of each publication sent Periodicals Class Mail, including foreign publications accepted at Periodicals rates, must file Form 3526 by Oct. 1 of each year at the original entry post office. If Oct. 1 falls on a Saturday, the post office would expect to receive it by close of business on Sept. 30 (today).

Minnesota Newspaper Association also requests that all member newspapers send a copy of their statement of ownership to Cynthia Chapin at cynthia@mna.org or by fax to 612-342-2958.

The information provided on Form 3526 allows the U.S. Postal Service to determine whether the publication meets the standards of Periodicals mailing privileges. Newspapers with electronic subscriptions to claim will also use Form 3526x.

Link to the postal form: https://about.usps.com/forms/ps3526.pdf
Link 3526x  https://postal-form-3526-x.pdffiller.com/

The required information also must appear in an issue of the publication whose primary mailed distribution is produced:
• Not later than Oct. 10 for publications issued more frequently than weekly.
• Not later than Oct. 31 for publications issued weekly or less frequently, but more frequently than monthly.
• For all other publications, in the first issue whose primary mailed distribution is produced after Oct. 1st.
 
The ‘Blue Shirt’ Won. Is That the Best We Can Do?
 
By Jim Pumarlo
 
Local names and faces are the lifeblood of community newspaper content.
 
There’s no better way to spotlight your readers than through photos. After all, “a picture is worth a thousand words” – right? I rephrase. A picture can be worth a thousand words.
 
The most interesting story will go unread if it has a nondescript headline.
 
The best photos will have little meaning without adequate explanation. Read: Identify the people in photos.
 
“Nameless” photos always have bothered me. When I sat behind the editor’s desk, photographers and reporters knew better than to submit photos without identification.
 
The unfortunate practice is becoming more widespread, an observation passed along by Fred Noer of Burlington, Wis., who had a long career working for publications. In some instances, he notes, photos are absent any cutlines.
 
Identifying individuals satisfies everyone, he correctly notes – “those in the photo, their families and friends who recognize the people photographed, and the publication for having preserved its credibility.”
 
He adds: “If a reader does not know the people in a photo, how is he or she supposed to find out? The publication is obligated to provide that information – for the readers as well as for the people in the photos.”

Read full article here.
 

“The First Amendment and Diversity:

 A Marketplace Failure?”


The 36th Annual Silha Lecture is sponsored by the Silha Center for the Study of Media Ethics and Law.

It will be live-streamed on Tuesday, Oct. 26, 2021, beginning at 7:00 p.m. CDT. The lecture is free and open to the public, but advance registration is required. 

Speaker:  S. Jenell Trigg, Esq., CIPP/US Member, Chair of Privacy, Data Security & E-Commerce Practice, and Director of Diversity, Equity & Inclusion at Lerman Senter PLLC, Washington, D.C., where she is also chair of the firm’s Privacy, Data Security and E-Commerce practice.

Tuesday, October 26
7:00 PM
Free
Registration is required: register here.







 
SAVE 

THE

DATE!


The MNA convention is BAAACK!
We are so excited to see you again!!


2022 Minnesota Newspaper Association

155th Annual Convention

January 27-28, 2022

LOCATION
Marriott Minneapolis Northwest
Brooklyn Park MN

 
Send your speaker and session ideas to: Lisa@mna.org

Statewide Advertising Networks

Revenue for Your Newspaper.
Revenue for Your Association.
Cash Bonuses for YOU!

Updated Network Sales Collateral is available in the Member's Only section of the MNA website. You'll find all of the details you need to include Statewide Display, Classified and Digital advertising programs into the media mix of your local advertisers, providing them with expanded reach of their marketing message.  

The Sales Resource Guide is your comprehensive A to Z source for selling network advertising.

Please direct additional questions about network advertising opportunities to either Randy at 612-278-0225 / randy@mna.org or Dan at 612-278-0223 / dan@mna.org
 


9/30 – Advertising Quick Clicks

Providing Value is an Ongoing Process
(Courtesy of Partners in Excellence)

The Future Trajectory of Sales is Selling Outcomes
(Courtesy of The Sales Blog)

Be More Persuasive to Get What You Want
(Courtesy of Sales Fuel)

Persuasive Advertising: What It Is & How to Do It
(Courtesy of Hub Spot)

What Is Sales Velocity And How To Improve It
(Courtesy of MTD Sales Training)


For a comprehensive archive of Advertising Quick Clicks along with an expansive collection of relevant advertising sales resources, please visit The Sales Cycle on the MNA website.

If there are specific advertising, prospecting, presentation or negotiation related topics you'd like to see included in this sales resource section, please contact Dan at dan@mna.org

 



2021 Online Media Campus Webinars Are FREE to MNA Members
 
Online Media Campus webinars are FREE to MNA members. Members can access free registration to all webinars and training sessions.

There are currently 165 webinars in the archive that can be downloaded at any time. In addition, employees of MNA member newspapers may register for new webinars in 2021 free of charge with an access code unique to MNA. To register for a webinar members may obtain the access code by contacting MNA at member@mna.org.
 

Check Out These Available Virtual Training Sessions!
 

Tools for Trust: A Guide To Connecting With Your Audience

News distrust is a pressing problem – but there are steps your newsroom can take to better connect with readers and gain their confidence. The Center for Media Engagement has collaborated with newsrooms across the country to identify concrete actions news organizations can take to address trust issues.
 
This webinar will provide newsrooms with research-backed guidance on topics including:

• How to explain your reporting process in a way that builds trust
• Addressing common reader concerns in a story
• How supporting your comment moderators affects trust
• Bridging divides with disinvested audiences

Presenter: Talia Stroud of Center for Media Engagement 

Webinar
Friday, October 8
1:00 - 2:00 PM

Register here by October 5

(MNA members can register for free, email member@mna.org to request the access code.)

 


Winning Digital Strategies in Key Verticals

https://mna.org/assets/OMClogo_color-2.png

In this webinar, AdCellerant presents on key verticals to go after to drive success with O&O and digital media. AdCellerant will be bringing tribal knowledge from their publisher-partners on how to set yourselves up for a successful Q4 and 2022, how to create and execute on the right product mix based on your clients’ objectives, and how to bundle your O&O with digital to maximize effectiveness. This webinar will round out with steps on how to get started with digital and ways to implement these tactics with your teams today. As always, case studies and testimonials will be provided to highlight success for not only advertisers, but for publishers as well!
 

Presenter: Ben Bouslog & Elizabeth Bernberg of AdCellerant

Webinar
Thursday, October 21
1:00 - 2:00 PM

Register here.


(MNA members can register for free, email member@mna.org to request the access code.)








Memorial Contributions


The Minnesota News Media Institute (MNI) strives to provide educational programs and training for our members. This is accomplished through generous donations from our friends and members. If you are interested in donating in memory of a colleague or loved one; cherish their memory by a donation to MNI in his/her name. Please contact the MNA office for more information.
 
If you have relevant news to share, please email member@mna.org


 

JOB OPPORTUNITIES


Editor
Do you want to make a difference in the lives of others? Do you enjoy a different experience every day? We have an opening for an editor at the Union-Times in Princeton. More...

Staff Writer / Photographer
Seeking full-time  reporter/photographer for small newspaper group near metro area. Duties include responsibility for all local coverage – meetings, features, events, etc. More...

Associate Editor
National business publication Franchise Times is looking for a full-time associate editor at its Minneapolis headquarters. In this dynamic role, you will work with the Franchise Times editor..More...

Full-Time General Assignment Reporter
The McLeod County Chronicle in Glencoe, Minnesota, is seeking a full-time general assignment reporter. The successful candidate will be involved in a wide range of duties, More...

News Reporter
The Wright County Journal-Press and The Drummer is currently looking to hire a Full-Time Reporter at our weekly newspaper and shopper in Buffalo, Minnesota. More...

Managing Editor
Community journalism is still alive and well in Monroe County Wisconsin! Our long-time managing editor is retiring from our twice-weekly family-owned publication, the prime media source... More

Sports Reporter
The Marshall Independent is seeking a sports reporter. Page design experience a plus. Must be willing to work nights and weekends. Coverage includes prep and college. More...

Page Designer
The Marshall Independent is seeking a page designer who isn’t afraid to get creative. Requirements include excellent editing and headline writing skills with experience in InDesign and... More

Newsroom Editor
The Detroit Lakes Tribune and Perham Focus is looking for its next rising star: an editor to lead and develop a team of reporters in a digital-first newsroom. More...

Sports Reporter
Join an Award Winning Team! Echo Press in Alexandria, Minnesota is looking for a full-time reporter to produce engaging sports and news content for our print newspapers and digital sites... More

Managing Editor
An award-winning weekly newspaper is seeking an Editor/Writer for a community newspaper located in the beautiful central Minnesota lakes area in Otter Tail/Becker counties. More...

Community Editor 
The Sun Sailor has an opening for a community editor in the western suburban metro. Our community editors cover education, local government, business and features in the communities..More.. 

Community Editor / Reporter
Great opportunity at a lakes-central newspaper. This full-time position at the Mille Lacs Messenger, which covers the Mille Lacs lake area, involves coverage of business, breaking news,  More...

Sports Editor
Full-time sports editor sought for Herald Journal newspaper group to be part of two-person team covering all sports for several schools in readership area of 3 weekly newspapers. More..

General Assignment Reporter
APG Media of Southern Minnesota is looking for two general assignment reporters — one in Northfield and one in Owatonna.. More..

Full-Time Ag & Rural Reporter with Editor Possibilities
Star Publications has a full-time ag reporter position available in central Minnesota. The primary duties of this individual will be writing agriculture stories and.. More..

Sports Reporter
The Rock County Star Herald in Luverne, Minnesota is looking for the right person to navigate the fast-paced world of community sports reporting. More..

Community Reporter
We promoted from within, so the Montevideo-American News/montenews.com, a weekly newspaper in western Minnesota that is part of the USA TODAY NETWORK,  More....

News Assistant
Herald Journal Publishing is seeking a full-time or part-time News Assistant for ongoing news gathering and weekly newspaper production duties. This position includes preparing newspaper items for print .. More..

Sports Editor
The Morrison County Record, an award-winning free distribution community newspaper, is looking for a full-time sports editor to cover area high school and community sports in Morrison County. More..

Staff Writer
Press Publications in White Bear Lake is seeking a regional staff writer to join its award-winning team. As a regional staff writer, you will be responsible for coordinating editorial content and layout..More...

Reporter
The Shakopee Valley News, a subsidiary of MediaNews Group, is seeking a Reporter to join the team! MediaNews Group offers news reporting and third party..More..

Reporter
The Sentinel of Fairmont, MN, a daily morning newspaper in south-central Minnesota, seeks a FULL-TIME REPORTER.  Excellent opportunity for recent college grads or reporters at weeklies..More..

Editor / Sports Writer
Award-winning weekly newspaper is seeking Editor/Sports writer. Editor is retiring after 30+ years.  Beautiful community in west central Minnesota. More..

Editor
Do you enjoy.....Being Involved in your Community ~ Being ‘in the know' - Speaking with others ~ Conducting Interviews - Conveying Information to a large audience - Writing ~ Photography...More..

Circulation Marketing Manager
Join the MN APG team as our Circulation Marketing Manager focused a growing our audiences across multiple communities. More...

Full-Time Reporter
The Globe of Worthington has an immediate opening for a full-time reporter with digital skills to help build our audience with outstanding journalism and great interaction with our readership. More...

Entry Level Graphic Designer
Do you have a knack for layout design? Want to be more involved in your community? Consider a job with Press Publications! We are a local community newspaper group in the north metro, More..

Distribution District Manager - $1,000 Sign-on Bonus
Adams Publishing Group, a leading media company serving local communities across the United States, is seeking a Distribution District Manager to join its team in Elk River, MN. More...


 



FOR SALE/WANTED


Weekly Newspaper for Sale
The Standard-Gazette & Messenger, located an hour and a half south and west of the Twin Cities is currently for sale. This newspaper covers two school districts and four small towns in three counties. More...

 
The Southwest Journal 
A bi-weekly serving 32,000 residents of Southwest Minneapolis is currently for sale. The asking price is $330k.

If interested, please contact Peggy DeMuse at Sunbelt pdemuse@sunbeltmidwest.com or 651-288-1627
 

Access to the MNA Member Classifieds Page is free to MNA members. To submit an ad, please click the “Submit a Job Posting” or “Submit a For Sale/Wanted Posting” buttons on the Member Classifieds page. MNA members are also encouraged to post ads for available internships (submit as a Job Posting). The charge for non-members is $25 per week, payable by check or credit card. For more details, contact MNA: member@mna.org or 612-332-8844.


NOTE: Once jobs are filled or postings expire, please ask MNA to remove your post from the Member Classifieds by sending an e-mail to member@mna.org.
 

Members Only!

To log into the "Members Only" section of the MNA website, please use the following information:

Username: Member
Password: Newspaper
2021-2022 MNA Board of Directors

Justin Lessman
President, Jackson County Pilot

Chad Koenen 
1st Vice Pres., Citizen's Advocate, Henning

Crystal Miller  
2nd Vice Pres.,
Albert Lea Tribune

Diann Drew  
3rd Vice Pres.,  Alexandria Echo Press

Mark Weber 
Director, APG Media, Eden Prairie

Tara Brandl
Director, Tracy Area Headlight Herald

Lisa Schwarz
Director, St. Cloud Times

Kelly Boldan
Treasurer, West Central Tribune, Willmar

Chris Knight  
Immediate Past President, APG Media, Virginia

 

"The most important investment you can make is in yourself."

- Warren Buffett, Berkshire Hathaway 
Tools for Trust: A Guide to Connecting With Your Audience
Webinar
Friday, October 8
1:00 - 2:00 PM
Register here.


Winning Digital Strategies in Key Verticals
Webinar
Thursday, October 21
1:00 - 2:00 PM
Register here.


2022 MNA 155th Annual Convention
Marriott Minneapolis Northwest
January 27-28, 2022

 
MNA/MNI Event Calendar
MNA Member Classifieds
This Week's Network Ads
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