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Welcome to the latest Brandtech­TM News, 
an update on building brands better, faster and cheaper,
using technology. 


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Livestream e-comm heats up

The Wall Street Journal reports on the growing livestream e-commerce space, focusing on the app, Ntwrk. Interestingly, Ntwrk's audience is more than 70 percent male. Sellers and buyers discuss how much they like the instant feedback and interaction available. Ntwrk is one of many building in the space, TechCrunch says Whatnot has raised US $150MM (its third raise this year) at a valuation US $1.5BN.



In-housing is born out of the need to think differently

Just one of several great points made in this article in The Drum by Miguel Vara, global senior comms strategist at The Lego Agency, Lego's in-house marketing operation. Vara says that (like many) the unit's remit is so broad that the idea of judging in-house output in terms of 30-second TV spots is "flawed and, frankly, old-fashioned."



Gatorade assembles student athlete TikTok squad

Now that the NCAA has relaxed rules governing how student athletes can earn money, various brands are experimenting with new initiatives. PepsiCo-owned Gatorade has launched a fairly comprehensive program via TikTok, Marketing Dive reports. The squad was gathered via try-outs on TiKTok with the aim of "building a community of creators who authentically love the brand and love sport."



Dispatches from the metaverse

Balenciaga and Epic Games have partnered to bring the first luxury fashion collaboration to Fortnite, Vogue Business reports. As well as digital outfits and an in-game destination, there is also a limited edition of real-life Fortnite x Balenciaga hoodies, t-shirts and hats.

Digiday covers how virtual concerts are introducing more people to the idea of the metaverse along with associated e-commerce, NFTs and other brandtech.
Headlines from China 

Following a raft of new rules impacting its biggest tech companies, and the imposition of limits on the time children (under 18) can spend gaming online, Douyin, China's version of TikTok, is limiting children under 14 to 40 minutes per day, albeit with some challenges to overcome related to the use of real names on the app.

Alibaba is already gearing up for Singles' Day, the world's biggest shopping event (US $74BN in 2020) which happens on and around November 11. It's launching an intensive marketing campaign as it faces stiffer competition from a growing number of rivals.
Explainers, trends and reports

CB Insights does the metaverse! An analysis of various companies developing different aspects of the space. 

The Wall Street Journal has published 'The Facebook Files', a major investigation into the company based on internal documents. 

Extensive media report from WFA and Ebiquity, finding "capability gaps" in key areas, including transparency, measurement, e-commerce, and in-housing.

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Email us at info@youandmrjones.com or contact us on Twitter @uandmrjones
News about group & partner companies we've invested in

Huge congratulations to Good-Loop, the purpose-driven video ad platform where every programmatic media buy automatically triggers micro-payments to charity, on record H1 growth of 229 percent. Proud to be investors! 
Read more: The Bakersfield Californian

Our founder, David Jones chatted to Caspar Thykier, founder of Zappar, an AR company You & Mr Jones invested in, about the evolution and future of AR.
Read more: Zappar (with video)
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