Here are a few updates and tips about digital marketing that may help your business.

Remarketing on Google Search: You can target previous site visitors on Google.com, not just the Display Network. If you're curious, here are a few use cases >  https://360internetstrategy.com/use-cases-for-remarketing-lists-for-search-ads-rlsa/

Consider YouTube ads: If you're not advertising on YouTube, you may want to start. There's options for Awareness, Consideration & Decision goals and it can be cheap if done right. Did you know more than 3/4ths of adults in the US are on that channel (slightly more than Facebook)?

Bidding on Competitor Names:  Many of my clients want to bid on competitor names in Google Ads. Here are my thoughts on that and how to do it the right way > https://360internetstrategy.com/bidding-on-competitor-names-with-google-ads/

Thanks for reading. Please share with a friend.

Tina