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I attended an online talk given by Edward Chechique. 

Edward lives in beautiful Malaga, Spain. He's created a well-oiled content marketing machine and was nice enough to tell us how he did it.

He assembled an AI martech stack to help him be more efficient: speech-to-text, grammatical review, keyword research and even a little automated content generation.

What Edward chooses to write about is guided not by Google, but by his work and life experience.

It reminds me of the Joan Didion quote, “I write entirely to find out what I'm thinking, what I'm looking at, what I see and what it means. What I want and what I fear.”

This quote applies perfectly to my own experience as a writer.

Here’s a look at Edward’s process:



I don’t use any AI tools in my writing or content marketing today, but Edward’s talk makes me think I should.

I’m inspired by Edward’s approach and attitude. Words that come to mind are: can-do, scrappy, experimental, practical, creative, efficient and productive.

Best of all?

Edward is not a content marketer. He’s not a marketer.

Edward is a UX designer. He just happens to use content marketing to share his expertise and grow his personal brand.

Bravo, Edward!

-Dennis.

Around the Corner
Twitter Tip 🐦

I follow over 13,000 people on Twitter 🤪

This makes it far harder to keep up with people compared to following 130.

Something I did recently was create private Twitter Lists. I have one list that I named "Must Check."

On this list are the people I most want to hear from.

Sometimes I'll check my main feed solely to identify new people I should add to "Must Check."

Other times, I'll scan the main feed, then look at tweets from the "Must Check" list.

It's helped a lot.

I now see important tweets I otherwise would have missed.

And (shhh!!) I look less at the noisy main feed.
Next Meetup
How Innovators Come Up With Great Ideas That Deliver Extraordinary Outcomes

Presenter: Carla Johnson, Keynote Speaker, Best-Selling Author, Marketing & Innovation Strategist

In this video, innovation and marketing strategist, and best-selling author Carla Johnson shows you how recognizing inspiration everywhere and iterating ideas breeds unstoppable creativity and game-changing innovation for you and your team.

You’ll learn:

👉 How to take inspiration from iconic brands then make it relevant to your work.

👉 Why the process we use to pitch ideas today almost ensures bosses and clients say no...and how to fix it.

👉 The simple, repeatable and scalable 5-step process that teaches you how to come up with great ideas on demand.

Date:
Available On-Demand

Location:
Online

Watch:
https://www.youtube.com/watch?v=_3qqep8ofSs

Note: Thanks to our sponsors, Hushly, TalendToTheWeb and Treasure Data.
Twitter Corner
In each newsletter, I recommend a Twitter user to follow.
 
This week, I recommend Edward Chechique (@edwche).



I mentioned Edward's content marketing machine -- he publishes much of his work at Medium.

Here is one of Edward's most popular posts:

A complete guide to executing a great design to development handoff.
Corner Exit
I use Mailchimp to compose and send out this newsletter.



Congrats to the Mailchimp team on their $12 billion acquisition by Intuit!

This press release has the details.
Musical Corner
Content Marketing Institute has been publishing blog posts that feature insights from Content Marketing World speakers.



Here they are, along with the number of experts weighing in: If you're attending Content Marketing World (in-person or virtual), I'm doing a talk with Curated's Ashley Guttuso on taking a content marketing approach with your email newsletters 👋
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