Traditional food reinvented in two ways - new case studies available now
New case studies on our website
Our case studies (exclusively for Premium license holders) focus on brands and products that provide real-life lessons that you can use to inform your business strategy. This month you can read about:
Banza– wanting to make nutritious food more accessible by reinventing traditional comfort foods, Banza launched its chickpea pasta range in 2014 and is today the fastest-growing pasta brand in the US.
Yummy Bros– This Singapore-based meal prep brand reinvents authentic Asian cuisine and offers them in healthier, customisable versions. It is a good example of a brand that has succeded in the immensely fragmented world of fitness and weight management.
