September 16 - The Reality TV Issue
A source of gossip-driven, scandal-laced joy for many, Reality TV is also a cultural litmus test. In it, we see reflected back the dreams, contradictions and ambitions of society. Over recent years, large parts of the genre's content has increasingly taken place on social media platforms. As this happens, the Reality TV has come under pressure to diversify and find an authentic and inclusive voice that cuts through the fake tan, deep fakes and fake news. The genre is pivoting. What can brands learn from it about authenticity, inclusivity and innovation? Crowd are diving in.
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