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I’ve got a bold and exciting idea for you this week, and I want you to compare it to the format from the previous episode. The concept is completely different—and this is a self-mailer versus a stitched booklet—but it’s a fabulous iteration of a sealed cover idea.
Bold stitches on a larger-than-life baseball tear at the seams to open on a curve and reveal a unique folded format and a personalized, commemorative ticket for season ticket holders.
What’s super-cool about #569:
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There's something really satisfying about opening this piece—the embossed stitches make the tearing of the seam exciting and highly sensory.
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Bold color and a clever modified cross configuration leads to a ticket on the center panel, which makes the payoff really worthwhile.
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Smart use of personalization, hybrid digital + offset production, embossing, and special print effects make this unique targeted self-mailer pop.
Brilliant work from Texas Rangers Baseball Club and Slate Group. I can’t wait for you to see this week’s episode.
– Trish
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Fold of the Week #569 Project Credits & Specs
Folding Style: Custom Cross Fold
Design: Crystal Lin, Texas Rangers
Print Production: Slate Group
Client: Texas Rangers Baseball Club
Paper: Carrier - Flo 100 lb Gloss cover;
Ticket - 18 pt C2S
Print: Carrier - Printed 4/4 offset on a Komori G540; Ticket - Printed Digitally with personalization on an HP Indigo 7600. 4,800 qty.
Finishing: Carrier - Emboss, Die-cut, Hand Fold, Tape. Ticket - Flood Matte UV, Spot Gloss UV, Glue Dot into Carrier.
Budget Rating: Moderate
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