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One Year of the Billboard Global Charts: The Artists, Countries and Trends That Are Shaping the Global Music Scene [Billboard] FULL STORY
MRC Data, in collaboration with Billboard, has released the first ever Global Music & Chart Report: A Year in Review. Download it here.
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Artists Are Selling ‘Signed’ Digital Album Downloads - What Does That Even Mean? [Billboard] FULL STORY
Taylor Swift and Doja Cat are among artists releasing digitally signed albums, juicing their sales with these not-quite-collectables. On June 3, for one day only, Swift sold four digitally autographed versions with her signature scrawled across new album cover artwork from her direct-to-consumer webstore for $4.99 apiece.
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Just how difficult is it to make a sustainable living from streaming? [Cherie Hu] FULL STORY
I’ll pose the argument that “making it” as an artist is more about sustainability than about scale. What does it really look like for an artist to sustain themselves off of streaming, the largest source of music consumption revenue today?
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21 revenue streams for musicians [ASCAP / Dave Cool] WATCH VIDEO
Musicians have more control over their careers than ever before. You can record, distribute, sell, stream and promote your music using many affordable tools and platforms. But one of the biggest challenges remains making money as a musician. Download slides here.
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Music Attorney Dina LaPolt Marks 20 Years in the Biz, and 20 Lessons She Learned Along the Way [Variety] FULL STORY
Twenty years ago, she founded her own firm and went on to represent music stars like Aerosmith’s Steven Tyler, rappers Offset, 21 Savage and Cardi B, and the late Eddie Money.
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TikTok is evolving into a very different kind of music streaming giant. [MBW] FULL STORY
A billion people are now using TikTok around the world every month – around three times the global audience Spotify pulls in. And for the music industry, TikTok is expanding far beyond its core function as a repository for frivolous viral videos.
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Roblox Introduces Listening Parties, Starting With Poppy's New Album [Billboard] FULL STORY
Over the past year, Roblox has hosted immersive virtual concerts with artists like Lil Nas X and Twenty One Pilots. Now, the gaming platform is inviting artists to stream entire albums in the metaverse through virtual listening parties.
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Fortnite’s upcoming global music series will have an interactive experience for each artist [Verge] FULL STORY
Epic Games has announced the next set of musical performances coming to Fortnite, called the Soundwave Series. The new series will feature artists from around the world, and players will be able to experience music from each artist in an interactive experience in-game.
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Spotify: Jennifer Masset’s advice for Indies [Idol] FULL STORY
With over 20 years of experience working with independents, she is aware of the challenges [indie] labels face in today’s music market. Tapping into her expertise, we asked her for some on platform advice, a breakdown of the latest features and how to make the most of them.
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The case FOR still creating albums [Hypebot] FULL STORY
I read this today: “As soon as you finish a song, put it out and continue working on another.” No. Don’t do that. “As a marketer and educator, I often told clients and students, “DON’T PUT OUT ALBUMS,” writes Hisham Dahud.” Now, today as an artist, I have many reasons why they should.”
Releasing an album in the streaming era [Hypebot] FULL STORY
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Download 2 free release planners used by professional music marketers [Hypebot] FULL STORY
“Often creating a full marketing plan is not feasible or you find that people just don’t follow a marketing plan. Try creating a marketing checklist instead. We walk you through many of the items that should be on your checklist.“
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Your Morning Coffee - The Podcast, Episode #59 LISTEN HERE
On the 59th edition of the YMC podcast, Jay and Mike discuss these stories:
• Let’s Break Down the Mind-Blowing Money in Universal Music’s IPO
• Welcome to the new record business: Warner Music Group is now generating over $270m from TikTok, Facebook, Peloton and other 'alternative' platforms annually
• UK government takes no legislative action following major-bashing report into music streaming's economics and more.
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Independent artists’ guide to influencer marketing [Hypebot] FULL STORY
Whatever platform you may be using, adopting an influencer marketing strategy can be a highly effective way to expand the reach of your music and connect with fans.
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Text Marketing Tips for Independent Musicians [Symphonic] FULL STORY
Text and email marketing are the two very effective forms of direct marketing to consider as an artist looking to grow their fanbase. As an artist on social media, you can post to your hearts content and see what comes from it. On the other hand, you can use text or email marketing to send your message directly to your audience’s inbox.
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6 strategies for releasing singles [Bandzoogle] FULL STORY
Bandzoogle acquires SoundJam DJ website platform [Hypebot] FULL STORY
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Music’s Other IPO: How A Scrappy Indie Record Company Turned An Army Of Nobodies Into $2 Billion [Forbes] FULL STORY
Call it music’s other IPO. Warner, acquired by billionaire Len Blavatnik for $3.3 billion in 2011 went public last June and is now valued at almost $23 billion. Shares of Universal Music Group soared as much as 40% when they began trading last week, and is now valued at $50 billion. All of them are cashing in on a rebound fueled by the widespread adoption of streaming that lifted global music sales to almost $22 billion in 2020.
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How to Define Your Audience Demographics to Better Market to Your Fans [Symphonic] FULL STORY
All artists want to get their music into the hands of more fans, but the real challenge lies in how to properly target potential fans with your marketing campaigns.
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TuneGO Launches Custom Platform For Music Artists To Enter The NFT Market [Forbes] FULL STORY
The company is launching an NFT marketplace that provides musicians a unified platform to secure their content, protect their creative rights, mint NFTs, distribute to streaming platforms, and monetize via the likes of social media, video games and films.
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Today’s Word: “Neuromarketing” at Spotify [MTP] FULL STORY
Spotify Kicks Off Campaign to Win More Advertisers [WSJ] FULL STORY
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YOUR SECOND CUP
• Iterative music culture, generative AI and the Web3 [MUSICx] FULL STORY
• Sony Music launches 'Artist Assistance' program to promote Wellness for its signed talent [MBW] FULL STORY
• eOne rebrands as MNRK Music [MusicWeek] FULL STORY
• Global Song Streams Are Up 25.9% This Year, Says MRC Study of Worldwide Music Trends [Variety] FULL STORY
• Kendrick Lamar, Dr. Dre, Mary J. Blige, Eminem, Snoop Dogg to perform at Super Bowl LVI halftime [LA Times] FULL STORY
• Bringing Aaliyah Into the Streaming Era [NY Times] FULL STORY
• The 9 Best Online Music Production Courses to Grow Your Skills [Landr] FULL STORY
• Boxscore Charts Return After Year-Plus Break: Classic Rock, Country & Vegas Lead the Way [Billboard] FULL STORY
• How Sourcing Music Ethically Enhances Brand Value [MarTech] FULL STORY
• Mandolin To Livestream International Entertainment Buyers Association Panels [Celebrity Access] FULL STORY
• Feature idea: ‘Daily Music Pins’ [Streaming Machinery] FULL STORY
• Judge Rejects Donald Trump Bid to Escape Song Copyright Lawsuit [Hollywood Reporter] FULL STORY
• Song Sleuth seeks out user-uploaded live music recordings [MusicAlly] FULL STORY
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Your Morning Coffee is brewed fresh for you early every Friday morning by Jay Gilbert at Label Logic. Text me at (310) 405-4155. What are your biggest challenges?
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