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More Observations from Content Marketing World
Good friend Jacquie Chakirelis spoke about her chocolate problem. Yes, Jacquie loves to eat a lot of chocolate.
But that’s not the problem she wanted to talk about.
The problem is that the major chocolate makers control so much of the market that they’re able to drive down cocoa production costs.
The result is that cocoa plantations in Africa use child slave labor to harvest cocoa.
Jacquie spoke about Tony's Chocolonely, a small chocolate maker with a vision of 100% slave-free chocolate.
💡 Tip: Work hard to understand the wider ecosystem your company operates in.
If you work at The Hershey Company or at a vendor that provides them critical services, would you continue working there after discovering the child slave labor issue?
👇👇👇
Let’s be more intentional and think more about what impact our marketing is making with our audience and on the world.
Let’s do better. Let’s help people who need it.
Marketing has a larger mission. Let’s go.
-Dennis.
P.S. If you have thoughts on this topic or want to brainstorm, please reach out - thanks!
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How Innovators Come Up With Great Ideas That Deliver Extraordinary Outcomes
Presenter: Carla Johnson, Keynote Speaker, Best-Selling Author, Marketing & Innovation Strategist
In this video, innovation and marketing strategist, and best-selling author Carla Johnson shows you how recognizing inspiration everywhere and iterating ideas breeds unstoppable creativity and game-changing innovation for you and your team.
You’ll learn:
👉 How to take inspiration from iconic brands then make it relevant to your work.
👉 Why the process we use to pitch ideas today almost ensures bosses and clients say no...and how to fix it.
👉 The simple, repeatable and scalable 5-step process that teaches you how to come up with great ideas on demand.
Date:
Available On-Demand
Location:
Online
Watch:
https://www.youtube.com/watch?v=_3qqep8ofSs
Note: Thanks to our sponsors, Hushly, Talend, ToTheWeb and Treasure Data.
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In each newsletter, I recommend a Twitter user to follow.
This week, I recommend Meisha B. (@MarketingMeisha).
I met Meisha at Content Marketing World this week. She works in content marketing at Wistia.
When I saw on Meisha's Twitter profile that she does dad jokes, I knew we'd probably hit it off.
Learn more on her personal website.
Safe travels home, Meisha!
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