Atlanta Ventures Newsletter

Fall is nearly here, but boy was September jam packed with excitement. Between the electric Atlanta startup atmosphere, fun-filled events, and inspiring blogs, the AV team has been full steam ahead with no plans of stopping. Check out what we’ve been up to:

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Community 👫
#PastEvents #UpcomingEvents

Last month we hosted three events: 

• We kicked off the month with an Atlanta Startup Convos. We had Lauren Longo: Co-Founder and CEO of Talli, Thibault Corens: Co-Founder and CTO of Presso, and Paula Coleman: COO of Influur all join us for a quick presentation of their startups. Check out the recap. 
• Next up was Ideas and Markets on September 15th. David Cummings was joined with Atlanta Ventures Partner Kathryn O’Day for a fireside chat about the past, present, and future of the Atlanta Ventures Studio, plus learnings from current studio companies. Beyond the chat, entrepreneurs dove into breakout sessions to dive deeper on ideas. Check the highlights. 
• We ended the month with an Atlanta Healthcare Entrepreneur Meetup with leaders from Aver. A.T. Gimbel conversed with Aver’s CEO and President Bill Nordmark, and CTO, Andy Williams. The three touched on what makes a successful entrepreneur, the complexities of the healthcare industry, fundraising and much more. Check out the rundown. 

Stay on the lookout for more upcoming events!

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Content 📝
#Blog #Stories #Tools

A.T. Gimbel has been dropping some serious wisdom over the course of the last month, specifically around the value of a product. Read below to learn the value of having customers paying early in a product’s lifecycle, why product perfection can be the enemy of progress, and ins and outs of product customization and configuration.

Check out the blogs below: 
• Will Somebody Pay For Your Product?
• Perfection in Product (and beyond)
• Product Configuration vs. Customization

Capital 💰
#OurCompanies #EntrepreneurLessons

“The next time the topic of effort to onboarding new customers comes up, know that in addition to generally increasing the chance of customer success, it also correlates positively with renewal rate. Put the effort in and reap the rewards.”

- David Cummings

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Companies 💯

• Calendly is turning scheduling into a center-stage event. 

• Greenzie closed its raise with an impressive $4 Million haul.

• Infinite Giving launched a non-profit investment platform.

• Offbeat Media Group has launched two new shows. 

• Salesloft has undergone a serious rebranding effort.