This week we highlight our project with ANWB. Their mission was to prevent people from touching their phones while driving. Especially in this era where we are constantly online, it is important to keep people focused on the roads and not on their phones.
First, it was necessary to gain insights into their target audience during our Ideation Sprint. This is always needed before the real intervention can be developed to prevent behaviour. What stood out during this case was the development of the prototypes for the interventions. We did this in collaboration with kids! Sometimes it is good to think outside the box to get new insights and ideas.
Keep an eye out on our website, where these and many more of our cases will be uploaded.
Want to learn how to develop creative interventions to target behaviour? Sign up for our one-day in-company workshop: Developing Behavioural Interventions. Work on a specific problem with your team to create interventions by using proven persuasion principles. This way, we help you come up with influential ideas quickly.