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At Sterling Sky we bring you the best up-to-date SEO tips and tricks in the industry. Read on to find out how you can make your business better.

Get Your Ticket Now - LocalU Advanced Virtual - November 30th

How to Use Images to Increase Leads

BY Joy Hawkins

Can the simple act of adding an image to a page on your website actually help increase your leads? Turns out it can as long as you add the right kind of image. Check out our case study about how to use images effectively to reach customers and close deals. 

Reviews Showing from Independent Sites on Knowledge Panel 

BY Local Search Forum

Reviews are an important way for a business to prove its worth online, and everyone knows the more reviews you have the better (as long as they're positive). Well, Google appears to be rolling out a new feature where it pulls in reviews from independent sources. One of our forum contributors shares insights into where these reviews are being pulled from. 

How to Respond to Reviews in a Sensitive or Regulated Industry

BY  Sydney Marchuk

Responding to reviews can be a tricky thing, especially when you work in a field like health care, legal, or mental health. But responding to reviews is critical for reputation management no matter what field you work in. Whitespark's Sydney Marchuk shares tips about how to respond to reviews in a sensitive or highly regulated industry. 

 
Google Local Filler Content Isn't Good UX, and Needs Revisions

BY Miriam Ellis

Content for the sake of content has always been considered a subpar way to add a little something extra to your website, but it turns out Google appears to do the very same thing with their local finder, filling it with businesses that don't always match the query simply to fill the space. Why exactly is that a problem? Read on to find out.   

Google: 200+ Ranking Signals Figure Is Misleading

BY Barry Schwartz

Ranking signals: those little things Google uses to decide how good or bad your website is and where it should fall in their list. For a long time, it has been passed around that Google uses 200+ signals when determining how to rank a page... but now their very own John Mueller has new insight about how this number could actually be misleading.

 
Get Your Ticket Now - LocalU Advanced Virtual - November 30th
Find out the latest in the world of local search and SEO from Last Week In Local. This podcast keeps you informed of all the going ons you need to help improve your business's online presence. Watch LWIL 
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