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Hey <<First Name>>:

We know, we know: we're a little late with this issue. What can we say other than that it's been a busy summer. Lots of exciting things are happening, including our dream of injuring a mascot finally coming true. It's the small things. 

A bunch more exciting announcements will be coming soon (🤞)! In the meantime, enjoy our latest e-newsletter!

Best,

Dave & Andy
What do actress Natalie Portman, soccer legend Abby Wambach, and this episode's guest Jessica Smith all have in common? They're all playing key roles in the launch of Angel City FC, the newest franchise in the National Women's Soccer League.

As Head of Revenue, Jess is responsible for all forms of Club income. In this podcast, we hone in the role of sponsorship, and how ACFC's powerful story is drawing big name brands like doordash, Heineken and Jane Walker to the team.

You can listen in on our conversation with your preferred podcast service by clicking below.

 
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This past summer, while you were sitting by the pool deciding whether or not to have another Mai-Tai, SEC Commissioner Greg Sankey was doing, well, everything. Given the mammoth changes impacting college sports (Name-Image-Likeness, renegotiated rights fees, conference re-alignment and (oh right) the COVID pandemic), Sankey can be forgiven for eschewing a little downtime. Here are five tweets taken from his recent interview with the Sports Business Journal.
 
The Tokyo Olympics may have been a bit of a viewership "meh", but it certainly was successful from an ad sales perspective. According to the folks at Kantar Sports, the Games brought in a $2.25 billion advertising haul, an increase of ~20% from the previous Summer Games in Rio. 

Those low viewership numbers are hitting Comcast where it hurts, though. The broadcaster was forced to offer sponsors and advertisers a range of make goods to deal with poor broadcast performance.
In out last newsletter, we got a liiiiiiitle bit personal by asking you to report on your sports wagering habits. All in all, it's a pretty even split between those of you who love it, and those of you who just don't get it. 

Now, let's turn our attention to college sports, specifically the latest bout of conference re-alignment. In this latest episode of "As the College Sports World Turns", Texas and Oklahoma spurned the Big 12 for the SEC, the ACC, Pac12 and Big 10 formed an Alliance (whatever that means), and the AAC was jilted by 4 schools. Got it?

What's your opinion on all this change in college sports?
Keep it up. Conference re-alignment is ultimately great for college sports.

Slow it down. Conference re-alignment has advantages, but there's a risk of overdoing it.

Stop it already. Conference re-alignment has been a disaster.

"There’s certain things you can do that are right and there are certain things you can’t do that are wrong. This is across the line. They’ve been accused of it previously and bristled. But I can tell you, I wouldn’t be saying these things if I wasn’t absolutely certain." 

Big 12 Commissioner Bob Bowlsby not being entirely discrete regarding his feelings about Texas and Oklahoma bolting for the SEC, and the potential role of ESPN in helping brokering the movement. 

"With an increased focus on larger, more impactful events and uses of the city-owned arena, the city of Glendale has chosen to not renew the operating agreement for the Arizona Coyotes beyond the coming 2021-22 season."

Kind of an "ouch" statement from the City of Glendale regarding the NHL's Arizona Coyotes and the city's decision not to renew their the team's lease. Kind of like being broken up with and then having the breaker go public with all the reasons why it didn't work out. Not that we'd know what that's like... sniff. 

“Leo Messi is bigger than the club.”

The anonymous claim of a social media post, suggesting that soccer superstar Lionel Messi single handedly increased his new club Paris St Germain's Instagram followers from from 19.8 million to 40.2 million in 24 hours. Spoiler alert: he didn't. But he still managed to juice their numbers by 3 million. 

58.2 Million
No, wise guy, it's not the amount of money we've lost betting on the NFL. It is, however, the number of online sports bets placed in the US from the beginning of 2021 through the first NFL game of the season. That's a 126% increase year-over-year, according to cybersecurity firm GeoComply.
In a story that is absolutely crying out for a 30-for-30 documentary, ESPN got duped into doing a nationally televised HS football game between nationally regarded IMG Academy and unknown Bishop Sycamore. Why was Bishop Sycamore unknown? Well, as it turns out, the online charter school essentially doesn't exist except for a woefully unprepared team of former junior college players. The post above might have provided a clue that something was amiss...

Oak View Group Merges with Spectra
The venue management business got a little cozier with OVG and Spectra planning to merge. The new company would be the leader in the category, with partners in amateur, collegiate, and professional sports in the US and Europe. Regulatory approval should be forthcoming in Q4, 2021. 
NFL Sunday Ticket Headed to Prime?
Sunday Ticket, one of the crown jewels in the NFL rights treasure room, is in final negotiations for a new rights fee partner. Amazon appears to have the inside track to acquire the rights, for which the NFL is seeking about $2.5 billion annually. This, of course, is a disaster for current rightsholder DirectTV, who is probably trying to figure out how to resell all those soon-to-be unused satellite dishes as woks.
Texas and Oklahoma Bolt for the SEC
College football's crazy summer got a little crazier with Texas and Oklahoma leaving the Big 12 for the SEC. The ripples were immediate: the Big 12, ACC, and Pac-12 formed the Alliance (which does... something?), Houston, BYU, Cincinnati, and UCF left the AAC for the Big 12, and the AAC was left looking around wondering what the hell just happened. 
Fanatics Comes out on Top(pps) with MLB & MLBPA
Licensed sports apparel dynamo Fanatics usurped Topps as the trading card partner for Major League Baseball. This now makes the company the provider for the NFL, NBA, and now MLB. Incumbent Topps had been MLB's partner since 1952. 
Ah, Fall. Shorter days. Cooling temperatures. The smell of burning leaves. (Although out here in the West, that last one is less welcome...)

Autumn also means the return of football, and perhaps the greatest American past time of them all: tailgating. Here's our list of of essential tailgating gear. 

Did we miss anything? Let us know what your must haves for tailgating are. 
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