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Behavioural Design Digest
September 30th, 2021

Applied behavioural science: Influencing behaviour with repetition


You might not think that seeing or hearing something multiple times can have a huge impact on you. But nothing could be further from the truth. In this new blog post, I explore how repetition can influence behaviour.

As you will read in this blog, mere exposure can affect people in many ways. As we all know, we can remember things better when we see them more often. But did you know it can affect liking, decision making and even motivate people to take action to solve societal problems! 

Using this insight from behavioural science could also help your business. Creating brand loyalty, for example, has everything to do with repeated exposure to the brand to boost recognition. Find out the different ways you can incorporate this technique by reading this blog. 

Warm regards, 
Astrid Groenewegen


Astrid Groenewegen
co-founder SUE | Behavioural Design


PS. Can you spot how we try to persuade you in this mail by using repetition? Right! Our in-company workshops you can sign up for now. Work on a problem with your team to gain insights or design practical intervention for your target group. Read all about it below. 
 


In-company behavioural design workshop

Do you want to gain more insights into the consumer behaviours of your target audience? Understanding why, when and how your customers or employees make decisions can be a crucial step into developing your influence strategies. Getting your target audience to show the desired behaviour starts with gaining insights into their choices. With this knowledge, you can stay one step ahead of your competitors!  

Join our one-day Behavioural Design Insight workshop in your own company. This way, you can work on an individual case with your team to make quick steps in uncovering these unconscious decision processes of your target group.


You can find more info here.

 
Download the brochure here

SUE showcase: Alternative options for driving

This week we highlight our project with Goedopweg. They strive to reduce the number of cars in Utrecht and letting people make more sustainable choices regarding travelling and mobility. 

During our sprint with them, they came to some important insights into their target group. It showed that even for the most devoted car users, there were opportunities to change their behaviour if you understand their decision process. Comprehending the target audience behaviours gave a boost to their confidence and effectiveness of their campaign. 

This shows how important it is to understand why people do what they do. Because only when this information is available you can create an intervention on how to change the behaviour. 

Keep an eye out on our website, where these and many more of our cases will be uploaded. 

Want to learn how to do this yourself? Sign up for a one-day in-company workshop to bring your team up to date with the latest behavioural science. You can choose to focus on gaining insights into your target audience behaviour or create practical interventions to tackle this behaviour. 
Discover your options here


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