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Oct 2021

Our Social Digest helps you keep up to date with the ever-changing world of social media through trends, features, and insights - brought to you monthly by the social media specialists at Sunshine. 

TRENDS, FEATURES + MORE

Stories​ - who’s in & who’s out?


What is it?​

TikTok is the latest platform to announce that they are testing a Stories feature (a content format that disappears after 24 hours). This announcement came shortly after YouTube launched ‘Shorts’, a similar format. ​
 

Why is it relevant?

With the success of the short-form format on platforms such as Snap and Instagram, it’s no surprise that competitors want a piece of the action. However, it doesn’t work for everyone, as both Twitter & LinkedIn have recently decided to remove the format from their platforms. 
 

Some benefits of Stories:

  • No likes means no judgement 
  • Capture moments that aren’t perfectly curated 
  • Less guilt about bombarding followers with content 
  • Ads can slip seamlessly into the stories feed 
  • The order of stories is based on interactions ​
     
Check out our latest blog on Stories
TRENDS, FEATURES + MORE
TRENDS, FEATURES + MORE
Our First Event EverDiscovering TikTok ‘n’ Reels for Scottish Food & Drink Brands
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