This week we highlight our project with Sportcity & Fit For Free. Sticking to a routine can be difficult for anyone. There are always some factors that distract you from your goal. We were interested in how we can create a pattern that is attainable when working out. Insights into their customer's behaviour allowed us to create a workout routine that lasts in the long run.
Sportcity/Fit For Free saw a spectacular improvement in the effectiveness of their campaign and conversion strategy. After all, when people stick to their routine, they are much more likely to keep their membership at their gym.
Keep an eye out on our website, where these and many more of our cases will be uploaded.
Curious about the options of how you can incorporate behavioural design into your business challenge, problem or question? Don't hesitate to reach out to us about your potential project!