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Welcome to your weekly helping of curated digital goodness courtesy of Only Dead Fish. Like brain food, only fishy.
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If you do one thing this week... This week I reached something of a landmark - the 500th episode of Fish Food. The first email went out on 2nd July 2010 (before, I think, the huge proliferation of newsletters that came a few years later) and the list has really grown over that time for which I'm really grateful. There's quite a lot of effort (believe it or not) that goes into the curation every week and it's not always been easy to fit it in with the run of daily work but it's truly felt as though it's become more like a community than a subscriber list. I often get lovely comments or thoughtful replies to it which I love receiving, and it continues to be a joy rather a chore. My thanks to every single one of you for reading and being part of this singular little corner of the web.
Photo by Justin Little on Unsplash
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Links of the Week...
- Facebook's rebrand? I actually liked Zuck's idea of 'anchoring' the company to their future vision. You can get a flavour of that with this (rather cheesy) video bringing to life what their version of the Metaverse looks like. But there are challenges with this view of the future. Rachel Mercer had an excellent thread laying out some of them including how this is a grab for vertical control of a new environment, how they're in danger of looking at the new through the lens of the old, and how it will likely be companies like Disney and Netflix that will be the ultimate winners
- Meanwhile in an interview with Ben Thompson about the Metaverse Zuck actually says that he believes a 'killer use case' for AR is the ability to have a side conversation in messaging whilst you're in a meeting or even at the same time that you're talking to someone. Yikes. (HT @Sprinzette)
- Analysis by BBH of 139 TGI statements shows that 74% of topics saw opinion change by fewer than 10 percentage points over 20 years
- Thread of the week goes to Will Humphrey and his excellent points on creative brief writing
- And Photoshop is coming to web browsers. Cool.
- 8 hours of ambient music set to images from Nasa of deep space scenery? Don't mind if I do
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Quote of the week:
'Nothing pleases people more than to go on thinking what they have always thought, and at the same time imagine that they are thinking something new and daring: it combines the advantage of security and the delight of adventure.'
T. S. Eliot via Dave Snowden
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Jack Colchester did a version of that 'best vs cheap' Google Trends chart from Ben Evans but this time going back to 1650 (and using 'value' instead of 'cheap'), and using Google Ngram. 'Value' overtakes 'best' in 1905, but then 'best' overtakes 'value' again around 2009 (like in Ben's chart). Fascinating.
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Weeknotes: This week I was back working with H & M leaders again, did a talk to an Italian bank, and also closed out a long-standing project with a CPG client. Next week I'm running some sessions with another pharma client and thinking a lot.
If you're interested in finding out more about my virtual workshops, consultancy, or you'd like me to talk (virtually or IRL) to your team do drop me a note.
Want to find out how I can help you or your business? Let's talk.
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