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Understanding Trademarks |
Intellectual property is extremely valuable. To prove it, consider the following: Think about your favorite fast-food chain. If someone had the power to erase every store in the world magically, would that company still be worth money? Absolutely. Despite their inventory and stores being gone, there would be someone—perhaps many—still willing to purchase the company.
This is because the logo or symbol that represents the company is a signal to the world. That logo conveys standards, quality, and it helps set it apart from other products that appear alongside it in any given market. Anything of value needs to be protected. Otherwise, someone else could use your symbols or logos to get consumers to trust them unjustifiably. And if they don't deliver a good product, they could decrease the value of your company.
That is why your trademark is valuable and why it must be protected...
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