Dear Wine Community,
We are finally allowed to share the great news that Santa Barbara County has been named the 2021 Wine Region of the Year by Wine Enthusiast Magazine!
Winning Region of the Year speaks to all of the hard work you’ve put in over the years and is a great opportunity for us to amplify and rally around this great news through coordinated efforts all year long!
Attached is a toolkit that has been put together for you with our marketing firm (IMW) to help spread the word. We’ve supplied the following to use as you see fit in your individual efforts:
- A lock-up and logo for Santa Barbara County and the Wine Enthusiast award
- Image for your website
- Assets to help build social posts, including IG sized image and suggested comments for your individual posts
- Press Release (uploading this morning)
We encourage you to use the assets in as many ways as you can:
- Social Media Posts, Re-posts, & Comments
- Advertisements (Digital Banners, Print Ads, etc.)
- Company Website
- Tasting Menus
- Table Tops in Tasting Rooms
- Wine Carriers, Bottles, and Bags
Through unifying our efforts, we’ll have the strongest voice as we support our region and ensure everyone knows that Santa Barbara County is the place to visit and drink!
When posting, please also use the following hashtags on Instagram: #SantaBarbaraWineCountry #SBWineCountry #SBWines #SBCWines #SBCountyWines #WineStarAwards #wineenthusiast #wineregionoftheyear
And by all means, get in touch if you have questions or want our help spreading the word.
Congratulations again to everyone, and we will keep in touch!
Best,
Alison Laslett & the Santa Barbara Vintners
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