Heineken "Cheers to all" campagin via Saatchi & Saatchi NZ.

We all have different preferences and taste. Which is why there are many social occasions and moments where Heineken and other premium drink choices exist alongside each other.

Let’s celebrate personal preference and human difference through the lens of introducing non-Heineken drinks into Heineken ads and by saying “Cheers to all tastes”

This email was meant to have been out last week, but I've been working to get a little behind the scenes show reel finished for you, so it's now going to be the Merry Christmas hurrah from me - link further down this newsletter.
I recently had the pleasure of shooting this fab campaign.
Thanks to epic production by Briar Pacey, we were able to execute this shoot safely during level 3 whilst working in socially distant bubbles and having some client and creative working with us remotely. It was an epic experience and it reminded me why I love to do this. Seeing it all scaled up on billboards, blew me away.