basically business

Hey <<First Name>> have you heard there are some massive shifts coming -

Mark Z and his metaverse
Next level A.I.
The Great Resignation? One thing is for certain. The need to cut through the noise and “be found”, “be seen” and “be desirable” is going to amp up. The game is changing.
AGAIN!!
A lot of what worked online 1-2 years ago has little relevance now and will need to be shelved next year as the rules are reset.
As people grapple with post-pandemic screen fatigue, toxic conversations, mental health and general information overload, many are reducing the time spent on social media.

Let’s look at just some of big shifts that affected business owners in 2021:

· Cancel culture everywhere affecting brands and people alike.

· Inbox overload.

· Apple’s privacy updates which changed online advertising as we know it.

· FB/IG accounts getting blocked/banned.

· Ad costs skyrocketing

· Diminishing organic reach on all social platforms

· Zoom fatigue – and people’s intolerance for watching talking heads

· Everyone and their neighbours cat starting an online business

· Online marketing becoming the domain of MLM gurus telling others how they can start a 7-figure business (in order to make ends meet themselves).

· Compassion fatigue – as so many worthy causes are front and centre day in and day out.

· Lowering engagement as people are burned out and over it.

For now, just know that everything is going to be ok.
Running an online business won’t be like what we saw in the “good old days”. (Change is always hard, right!) It’s going to usher in the way for a new era of marketing, as slowly, a lot of the icky, spammy, slimy things that we hated about the online space for the last few years, will start to fade into the background. The last decade has really been like the goldrush – where anyone could create a FB business profile and start selling.

But as the rules change, the bar goes higher. Different skillsets are needed. And that’s what’s starting to happen now, and will continue in 2022 in the digital space. The biggest shift coming If you think the online space is crowded now, wait another 6 months, when the predicted millions resign from their fast-paced, soul-sucking jobs in the hope of a new life and turn online to make that happen? More noise. Less bandwidth to consume information. Many will succeed, while many more will have a crack, get tired, and put down their tools. Those failed small business statistics will blow out.
That’s where being strategic, building relationships, and genuine authority come in. Because you can’t fake these.
Here’s my take -
What STRATEGY looks like in 2022

🎯 Playing the long game – less overnight successes, more battle-tested leaders
🎯 Doing everything with a clear purpose – smart business & personal alignment
🎯 Building more of your “owned” assets (rather than relying solely on social) and creating your own solar system. (Like your website & email marketing)

What RELATIONSHIPS look like in 2022

🤗 Connecting with fewer people more deeply
🤗 Word of mouth from trusted sources (known and unknown) is the holy grail
🤗 Groups or experts & providers serving similar markets forming small like-minded ecosystems (Like the Soar Collective)

What AUTHORITY looks like in 2022

👌 No place for BS or fluff
👌 Consistency in your message and clarity in your positioning
👌 A steady flow of high-quality content demonstrating expertise, inspiration, and that positions you as the aspirational choice to work with.

Are you ready to face these shifts<<First Name>>?

Sending peace, love and joy to you and yours over the holiday season.

Til next time

Sharon
xo

Ways to work with me
1. Join the FB Group here

2. Reply to this email to find out more about The Soar Collective and build your like-minded eco-system.