This week, I’m going to prove that you can make a big statement with a creative perimeter shape on a simple format like the Tri-Fold—and possibly even benefit from machine folding.
You may remember recently on episode 570, I shared three really exciting, Shaped Roll Folds that had a lot of “wow-factor,” but they were hand folded, and extra special in every way. So let’s take the great idea of shaped formats, and go in the other direction—toward ease of production and bang for the buck.
What’s super-cool about this week’s big idea:
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Simple shape, simple folding style, BIG impact—and two of the three samples I’m sharing were machine folded.
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Get the look of something special, in a unique shape and format that’s easy to design for—the classic Tri-Fold. Need more panels? Try a Shaped Accordion.
You’ll also enjoy the technology and campaign results behind sample #1. I hope it gives you some great ideas for upcoming campaigns.
I’ll be off next week for Thanksgiving, which reminds me that it’s a great time to say thanks for subscribing and following my work. I appreciate you more than you know. See you on December 2nd.
– Trish
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