Bells and whistles only get you so far in finance.

Like any business, SNF funding is competitive. Lenders go to great lengths to stand out in a crowded marketplace. However, Cambridge Realty Capital President Jeffrey Davis urges SNF borrowers to look past the “bells and whistles” and discern what is behind the perceived success of a lender. “Bells and whistles are attractive, initially,” he contends, “but may actually be only a distraction from the real business of financing senior living and skilled care, which requires a substantial amount of experience in senior living/SNF funding in order to deliver real results.”