A publication of the Nebraska Beef Council for its industry stakeholders. November 2021
Online Apparel Store Now Open!
The Nebraska Beef Council has launched an online store featuring the popular "Good Life Great Steaks" apparel. Now through November 22nd, the store will offer t-shirts, sweatshirts and hoodies with the “Good Life Great Steaks” slogan. Each item is available in red or grey and can be ordered in adult or youth sizes. All items can be purchased through the secure website and will be shipped directly to the consumer.
This is a limited time offer so place your orders by November 22nd to ensure delivery prior to Christmas.
Nebraska Beef Producers Participate in USMEF Strategic Planning Meeting
Steve Hanson, former NBC board member (left), along with current NBC board members Rosemary Anderson and Ivan Rush attended the November 10-12 USMEF meeting in California. Both Anderson and Hanson serve on the USMEF Executive Committee representing the Federation of State Beef Council’s and the beef sector respectively. Hanson, who completed his NBC term in 2018, has been elected as USMEF Secretary/Treasurer and will continue through the officer chain. We appreciate their leadership and service to Nebraska’s beef industry!
Methane Expert Sees Opportunity For Cattle Industry
On October 25th, the Nebraska Beef Council hosted Dr. Frank Mitloehner, Professor & Cooperative Extension Specialist in the Department of Animal Science at the University of California, Davis for a seminar on beef's environmental impact. Dr. Mitloehner presented to a group of influencers including dietitians, food purveyors, educators and beef producers, explaining how beef's methane contributions affect the environment compared to other green house gasses like Carbon Dioxide. According to Mitloehner, Carbon Dioxide remains in the atmosphere trapping heat from the sun for about 1,000 years, Nitrous oxide lasts about 110 years and Methane, which cattle produce, only remains in the atmosphere for about 12 years.
Dr. Mitloehner went on to discuss some of the technology being used within the beef and dairy industry that has helped California producers reduce their methane emissions by about 25%.
After the seminar, when the attendees were polled about their experience, 100% said the session increased their confidence in discussing livestock emissions and environmental impact. Some of the most impactful gleanings were the shorter methane lifecycle (compared to CO2), how soil, forages and cattle all positively impact methane and CO2 capture/sequestration and how livestock have a much smaller impact on emissions than other sources like energy and transportation.
This update is designed to inform Nebraska's producer leaders about Beef Checkoff activities in our state. Please forward or share this information with your neighbors at local meetings, auctions or the coffee shop!
NBC Board of Directors
Ivan Rush - Scottsbluff
Rosemary Vinton-Anderson - Whitman
Doug Temme - Wayne
Jim Ramm - Atkinson
George Cooksley - Anselmo
Michele Cutler - Elsie
June Loseke - Columbus
Gregg Wiedel - Hebron
Jeff Rudolph - Gothenburg
NBC Staff
Ann Marie Bosshamer - Executive Director
Adam Wegner - Director of Marketing
Mitch Rippe - Director of Nutrition & Education
Linda Barton - Office Manager
Steve Hanson, former NBC board member (left), along with current NBC board members Rosemary Anderson and Ivan Rush attended the November 10-12 USMEF meeting in California. Both Anderson and Hanson serve on the USMEF Executive Committee representing the Federation of State Beef Council’s and the beef sector respectively. Hanson, who completed his NBC term in 2018, has been elected as USMEF Secretary/Treasurer and will continue through the officer chain. We appreciate their leadership and service to Nebraska’s beef industry!
