As part of the Gambling Policy (2022) update, Westminster City Council has produced a Local Area Profile (LAP). This analyses and maps potential risks to gambling-related harm in Westminster by considering a range of health, economic and demographic indicators of vulnerability. We are also the only local authority to have produced an online, interactive mapping tool for use alongside the LAP.
Aims and objectives
The LAP helps the Council to understand gambling-related risk, assist applicants in meeting the Council’s Gambling Policy, and support residents and stakeholders to scrutinise applications for gambling premises. It is an innovative tool which democratises intelligence for the benefit of businesses, residents and Council officers:
- Businesses can use the LAP and interactive map to identify suitable locations for premises and make better informed applications.
- Residents can use the interactive map and feel reassured, through interventions like betting clusters, that further premises will not be allowed in vulnerable locations.
- Westminster officers granting applications have a more comprehensive understanding of the local area and gambling-related risks.
Research methodology
The methodology builds on cutting-edge research from Geofutures, commissioned by the Council in 2016. It uses a range of Westminster data, the latest studies into gambling-related harm, and information from external experts to create a Gambling Vulnerability Index.
In the Index, risk factors (e.g. ‘youth’ or ‘debt’) are weighted based on the strength of evidence behind them. Relevant locations (e.g. youth centres or payday loan shops) are then mapped across Westminster. If an area contains multiple, overlapping risk factors, it becomes a Vulnerability Zone. Our LAP contains ‘at home’ and ‘away from home’ versions of the Vulnerability Index and maps, demonstrating our understanding as a Central London borough that residents, visitors, workers and students could all face potential risks.
|