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The Word by Sonder and Tell. Writing Worth Reading
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This Christmas, we’re launching a Winter Words Advent Calendar – a writing prompt for every day up until Christmas – and we’d love for you and your team to take part. We know. 'Tis the season to be busy. But taking 5 mins to flex those writing muscles – to name Santa’s 10th reindeer; write a holiday out of office in your brand’s tone of voice – will up your team’s creativity at a time when we need it. It might even spark a subject line better than: yule love this (we’ve all done it). 

So follow us on Instagram or LinkedIn where we’ll be sharing a prompt per day, and pop them into your team Slack channels. Who said you had to wait til 2022 for a resolution to “write more”? 

Oh and please share your responses with us (you can reply to this email). There’s an On The Table Christmas hamper up for grabs for the wittiest winter wordsmith of them all. 
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“Christmas magic is silent. You don't hear it–you feel it. You know it. You believe it.”

A quote by author, Kevin Alan Milne
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Andrew Boulton did not find copywriting. It found him. As someone who’s been in the game for more than ten years, he embraces originality,  championing the brands who ‘have a voice that could only be theirs’. Aside from copywriting, Andrew teaches creative advertising at the University of Lincoln. Which he started doing because he wanted to show young people that “there will always be a space in the grown up world for people who live inside their own minds”. 
READ THE INTERVIEW
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Our client On The Table is a meal kit made up of produce from THE best independent suppliers. So yes their Christmas hampers are a level-up. We’re talking charcuterie from London Smoke & Cure, 24-month aged parmesan sloshed down with biodynamic white. Blimey. We love how they’ve made good on the lively TOV we created up for them, even in their product names: ‘Pimp Your Cheeseboards’ and ‘A Hamper You'll Actually Use’. 

If you want one, you can win one. Send us your #WinterWordsWritingPrompt and we’ll pick a winner on 16th December. Just in time for Chrimbo. 
 
SHOP ON THE TABLE
Hit reply to submit your prompt
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We're now all set up on Bookshop.org so you can see what the team is reading and a few of our favourite brand and copywriting books. When you buy from Bookshop.org you're supporting independent bookstores. And we're donating the 10% affiliate cut from our store to BookTrust, the UK's largest children's reading charity. 

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Sonder & Tell · Sonder & Tell, Unit 28 · 40 Bowling Green Lane · London, EC1R 0NE · United Kingdom