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McPherson Strategies

THE MCPHERSON MEMO

Dear all, 
 
It's a momentous time for McPherson Strategies: we've welcomed five new dynamic members aboard, each bringing important expertise and unique experiences to the McP table. Check out our growing team below! 
 
This year has been challenging in so many ways, but the growth of our team has been a bright spot: we are grateful that more organizations are waking up to the importance of ESG and doubling down on social impact. 
 
Please join me in welcoming Eseohe, Devinder, Peggy, Iesha and Gallant to the team! 
 
Warmly, 
 
Susan 


 

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ON OUR MINDS
Brought to you by Account Executive, Gloria Kostadinova, who’s looking forward to seeing the Nutcracker with her sisters!
 
“One Step Forward, Three Steps Back” 
Last week, the U.S. Supreme Court heard oral arguments in one of the most significant abortion cases in decades, threatening to overturn Roe v. Wade. On the heels of its new abortion law, Texas recently introduced stricter penalties for prescribing abortion medication via telehealth or mail. This relentless attack on reproductive rights comes during a global pandemic that has disproportionately impacted women in the workplace. COVID-19 saw a record number of women leaving the workforce to serve as primary caregivers, with women of color bearing the outsized burden of job losses and caregiving challenges. More needs to be done to ensure equitable economic recovery. Employers can support women in the workplace by implementing family-friendly policies that give all working parents the time they need to care for their families without risking financial security. And yes, abortion access is a workplace issue. The Don’t Ban Equality campaign is bringing together business leaders to support reproductive rights and help society take three steps forward in 2022! 
 
Make Corporate America Responsible...Again 
We have witnessed a shift in the role of business in society. It’s been a long time coming, but the events of the last few years — from the global COVID-19 pandemic to the January 6th insurrection — have propelled companies to the forefront of a new era of corporate social responsibility (CSR). Business-as-usual is no longer an option as CEOs face mounting pressure from investors, employees, and consumers to align purpose with profit. As we look ahead, it will take more than written statements and public letters for business leaders to stay accountable to their environmental, social and governance commitments. Companies will need to take authentic and meaningful action and while navigating the political tug of war that’s heading for big business. As Yale University’s Jeffrey Sonnenfeld explains, “It’s the job of CEOs to elevate issues and explain how it matters to them.” Right or left, red or blue, here’s how brands are taking a stand to drive purpose for both people and the planet. 
 
Recasting the Wolf of Wall Street 
The restrictions of the pandemic have ushered in a new paradigm of work defined by flexibility, and not just in where we work, but when and how we work. The “Wolf of Wall Street” hustle has been replaced by a desire for workplace wellness and work-life balance. Technology innovations and AI will enable better remote collaboration, making hybrid work more human-centric. From the Great Resignation to the ‘lying flat’ movement, workers all around the world are looking for companies that align with their values and invest in their personal growth. While making room for more flexibility, companies also need to make progress toward more inclusive and equitable workplaces. Being intentional about diversity, equity, accessibility and inclusion (DEAI) means first, building equitable programs and inclusive environments to support a more diverse workforce. Companies will not only cultivate a rewarding work environment, but will also reap the corporate benefits of prioritizing DEAI in the workplace. 
 
ON OUR RADAR
Read:

 
Listen:
  • For a dose of hope, listen to historian Rutger Bregman make a case for the decency of human nature and the “collective brilliance” of humanity. 
  • Is there life after death? In this podcast episode, McP client, Dr. Jim Tucker from UVA’s Division of Perceptual Studies, demonstrates the compelling body of evidence that may suggest the survival of consciousness after death.  
  • Susan shares advice on finding your tribe and connecting in the age of isolation on the latest episode of “Takin’ Care of Lady Business.” 
  • So many podcasts, so little time. The Pod Club has you covered with the best recommendations on what you should be listening to next. 
 
Support:   
Celebrate:  
Apply:
  • Zoetis is looking for a Sustainability Intern to help advance its purpose to nurture our world and humankind by advancing care for animals. Apply here
  • McP client Games for Change is looking for a Program Manager and an intern to help advance the use of games and immersive media for social impact. 
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McPherson Strategies · 199 State St · Brooklyn, NY 11201-8705 · USA