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At Sterling Sky we bring you the best up-to-date SEO tips and tricks in the industry. Read on to find out how you can make your business better.

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Why Are My Google Reviews Not Publishing?

BY Joy Hawkins

If you are a business that is frustrated by Google not publishing your reviews, you are not alone.  We are seeing more and more reports of businesses that are complaining about missing Google reviews or reviews not publishing when customers post them. What is happening to them and what can you do about it? Read on to find out.

Google Rolling Out New Map and Local Interface in Search



BY  Barry Schwartz

Google is always looking for ways to better the connection between people and the information they seek - at least that's the tagline they've touted over this latest change to their search interface. Changing the look of the local pack, Google has bumped its map from the top to the right and placed the listings to the left of it. Does this design change mean anything for your business? 
90% of Customers Likely to Overlook a Negative Review if the Business Responds Adequately, Yelp Says

BY George Nguyen

No one likes getting negative reviews, but a study from Yelp shows that they are not necessarily the kiss of death they appear to be. As it turns out, if you, as a business owner, respond to those negative reviews in an appropriate and satisfying manner most people are willing to give your business a second chance. So how can you use this knowledge?
The Local Firehose #2 » Get Familiar with Local Service Ads

duda December 16th @ 10 am PT

LSAs or Local Service Ads, what are they? How do they work? And how are they different than other paid ad campaigns on Google? In this next webinar installment from Duda, a panel of experts will give you the breakdown of everything you need to know about this helpful advertising source.
COVID-19 Testing Information on Your Google Profile

BY  Krystal Taing

It seems we are still not done dealing with COVID, and now Google has rolled out another feature to help healthcare businesses that offer COVID testing. You now have the ability to share whether the facility has drive-thru capability or whether you need an appointment for COVID testing.
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