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The number of vaccinated people in the U.S. is inching up, but it has been a slow and frustrating journey.
OZ's Madelyn Decker discusses why some forms of vaccine persuasion have failed, while others have made an impact.
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In lieu of a vaccine mandate in the fall semester, the University of Pittsburgh decided to implement an incentive for those who reported that they were vaccinated: A lottery with prizes such as gift certificates to the university store and dining dollars.
But even the grand prize of $1 million offered by the vaccine lotteries in Ohio and Colorado didn’t prove to be effective.
At this point in the pandemic, how can we influence the unvaccinated?
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Cannabis has gone mainstream by migrating out of the little plastic bag and into more consumer-friendly product forms.
In this Q&A, Dr. Ashlee Humphreys, Associate Professor of Marketing at Northwestern's Kellogg School of Management, explains what that means for the acceptance of all kinds of innovations.
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Living Brands: Getting Macs and Avoiding Noids
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In advertising, personifying your "enemy" can be a beautiful thing, as OZ's James Forr writes in a GreenBook article.
(photo: Tom Strecker/Unsplash)
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An Olson Zaltman webinar with
Melina Palmer
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Melina Palmer is founder and CEO of consulting firm The Brainy Business and teaches applied behavioral economics at Texas A&M University.
In our Deep Dives webinar, she discussed her new book, What Your Customer Wants And Can't Tell You.
Among the questions Melina addresses: What are the top five language mistakes brands make? How can brain science help in marketing everything from hospitals to household products? What is the secret behind "behavioral baking" and how can it help you, as a marketer?
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OZ's Hannibal and Malcolm Brooks appear on The Brainy Business podcast
Hannibal and Malcolm discuss metaphor, ZMET, and how these tools can help brands. Listen here.
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"The Subconscious of Turkey"
Our partner in Istanbul, ZMET Institute Turkey, will host an exhibition called "The Subconscious of Turkey" at the Maji Art Gallery January 6-31, 2022. The exhibit features a number of digital collages created during ZMET interviews and will include an educational seminar.
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OZ's James Forr speaks at Wharton event
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OZ sponsors IIEX North America Conference
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Why Olson Zaltman? Because we listen. When you listen—and think deeply about what you hear—the possibilities are endless.
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