Copy
DEEP DIVES is Olson Zaltman's quarterly newsletter. Enable pictures to load content.

Winter 2021

Marketing the Vaccine

The number of vaccinated people in the U.S. is inching up, but it has been a slow and frustrating journey.

OZ's Madelyn Decker discusses why some forms of vaccine persuasion have failed, while others have made an impact.

In lieu of a vaccine mandate in the fall semester, the University of Pittsburgh decided to implement an incentive for those who reported that they were vaccinated: A lottery with prizes such as gift certificates to the university store and dining dollars.

But even the grand prize of $1 million offered by the vaccine lotteries in Ohio and Colorado didn’t prove to be effective.

At this point in the pandemic, how can we influence the unvaccinated?
READ ON

From Naughty to Nice

Cannabis has gone mainstream by migrating out of the little plastic bag and into more consumer-friendly product forms.

In this Q&A, Dr. Ashlee Humphreys, Associate Professor of Marketing at Northwestern's Kellogg School of Management, explains what that means for the acceptance of all kinds of innovations.
READ ON

Living Brands: Getting Macs and Avoiding Noids

In advertising, personifying your "enemy" can be a beautiful thing, as OZ's James Forr writes in a GreenBook article.

(photo: Tom Strecker/Unsplash)
READ ON

An Olson Zaltman webinar with
Melina Palmer

Melina Palmer is founder and CEO of consulting firm The Brainy Business and teaches applied behavioral economics at Texas A&M University.

In our Deep Dives webinar, she discussed her new book, What Your Customer Wants And Can't Tell You.

Among the questions Melina addresses: What are the top five language mistakes brands make? How can brain science help in marketing everything from hospitals to household products? What is the secret behind "behavioral baking" and how can it help you, as a marketer?
WATCH THE WEBINAR

In the News

OZ's Hannibal and Malcolm Brooks appear on The Brainy Business podcast

 
Hannibal and Malcolm discuss metaphor, ZMET, and how these tools can help brands. Listen here.

"The Subconscious of Turkey"

 
Our partner in Istanbul, ZMET Institute Turkey, will host an exhibition called "The Subconscious of Turkey" at the Maji Art Gallery January 6-31, 2022. The exhibit features a number of digital collages created during ZMET interviews and will include an educational seminar.

OZ's James Forr speaks at Wharton event


James was an invited guest and presenter at "ESG Through the Perspective of Young People" on December 3. The event was a partnership between the Zicklin Center for Business Ethics Research and the I4A Club at Wharton.

OZ sponsors IIEX North America Conference


Olson Zaltman will appear at the 2022 IIEX North America Conference in Austin, TX, April 19-20. Stop by and see us at Booth F1.

Why Olson Zaltman? Because we listen. When you listen—and think deeply about what you hear—the possibilities are endless.
Have any feedback? We'd love to hear it!
editor@olsonzaltman.com
Copyright © 2021  Olson Zaltman & Associates, LLC, All rights reserved.

unsubscribe from this list    update subscription preferences