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How We Might Think Differently About Work. And Retirement.
Joe Pinsker writes for The Atlantic and I'm a fan of his work.
In December Joe published a piece titled "The Future of Work Is a 60-Year Career."
Some intriguing things to think about:
- As many as half of today’s 5-year-olds can expect to live to the age of 100
- "Over the course of 100-year lives, we can expect to work 60 years or more.”
Laura Carstensen, director of the Stanford Center on Longevity published a report with her colleagues. One idea mentioned in the report, as told by Pinsker:
"Instead of a prescribed march through education, work, and retirement, the report imagines people zipping in and out of those phases, and stitching in time dedicated to leisure and to caregiving as well."
Read the article at The Atlantic.
Disclosure: this article has nothing to do with marketing and yet it's something all marketers might want to think about.
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How to Think About Data-Driven Content Strategy in 2022
Presenter: Brian Piper, Director of Content Strategy and Assessment at University of Rochester
Looking to supercharge your website content and performance?
Learn where to look in your data to find opportunities to optimize your content and website to increase traffic.
Discover free resources and tools that will help you figure out what existing content to optimize and what new content to create.
Date:
January 13, 2022, 12 to 1pm PT
RSVP:
https://www.meetup.com/Bay-Area-Content-Marketing/events/281554213/
Note: Thanks to our sponsors, Hushly, Talend, ToTheWeb and Treasure Data.
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In each newsletter, I recommend a Twitter user to follow.
This week, I recommend Brian Piper (@brianwpiper).
Brian is Director of Content Strategy and Assessment at University of Rochester.
Brian is presenting next week at the Bay Area Content Marketing Meetup (see "Next Meetup").
I met Brian at Content Marketing World in Cleveland last year.
We chatted about marketing and also discussed his hobby as a skydiver and skydiving instructor. Neat!
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Yes, before long NFTs would have to get their own "Corner."
I read an interesting article from AP, "Charities wade into NFT craze with mixed financial results."
I was fascinated by two NFT use cases mentioned in the article:
- A real-life shark tag
- Land for reforesting efforts in the Amazon
Read the article at AP.
See you on January 21st!
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Thanks to Alexandra Rynne and the LinkedIn Marketing Solutions team for including me in their post:
"Which B2B Marketing Trends Will Rule 2022? Here’s What Top Experts and Influencers Say."
My advice was to stick to the basics of satisfying your audience.
Read what I and 10 others had to say at LinkedIn Marketing.
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