// DATA PROTECTION //
Austrian data regulator says Google Analytics violates GDPR
In a decision published this week, the Austrian Data Protection Authority ruled that Google Analytics, a marketing service for websites, violated the EU’s General Data Protection Regulation (GDPR) because it transferred users’ data to the USA.
The decision applies only to Austria. Yet, the Austrian data regulator said that website operators cannot use Google Analytics and be in line with the GDPR.
In 2020, the Court of Justice of the EU (CJEU) invalidated the Privacy Shield – the US-EU agreement which enabled US companies to transfer European users’ data to the USA in accordance with GDPR standards – in what has become known as the Schrems II ruling.
The Austrian ruling is a major win for digital rights group noyb, which filed over 101 complaints in the wake of the Schrems II ruling.
Meanwhile, Google has urged the European Commission and the US Department of Commerce to quickly finalise a successor agreement to the Privacy Shield.
|