Airlines could use marketing practices from other industries. "The pandemic has underscored how airline scheduling needs to become more dynamic. [...] In the past, airlines have used historical data to predict future demand, but that’s less helpful given the ups and downs of the industry in the last two years. Vaccari noted that the industry could make more accurate predictions by integrating nontraditional sources of information such as air traveler search and shopping patterns." How Better Airline Technology Could Minimize Flight Disruptions (Undark.)

+ "Companies still owe passengers more than $10 billion in refunds on flights cancelled during 2020." 

+ "While the number of touchpoints for a typical airline trip can number 700, flying private can reduce that to just about 30." And "We are seeing people leave commercial flying for the health and safety, but stay for the convenience." Private aviation boomed during the pandemic and the industry is reshaping itself with new business jets to keep up with growing demand (Business Insider.)

 

"When it comes to stories of progress, there aren’t many environmental successes to learn from. Although there are some local and national successes – such as the large reductions in local air pollution in rich countries – there are almost none at the global level. Yet there is one exception: the ozone layer. Humanity’s ability to heal the depleted ozone layer is not only our biggest environmental success, it is the most impressive example of international cooperation on any challenge in history. The story behind humanity’s greatest environmental success is too rarely told and too often taken for granted. This is how humanity fixed the ozone layer and why it matters." How we Fixed the Ozone Layer (Works in Progress.)

+ "We can tackle real global problems. We can involve every country in this process. And we can take action quickly when we’re running up against time."

 

Is just as important as knowing what to focus on. "When you transition from scarcity to abundance, behavior inverts. Tinder is an example. We thought it'd lead to more sex by making it easier to meet people, but the opposite happened. The app made it taboo to hit on strangers in public and people are now having less sex." David Perell on the Inversion of Censorship.

+ "Our filter has ten holes in it. Hans Rosling named them in Factfulness. Fear is the most used among them — the others are gap, negativity, straight line, size, generalization, destiny, single perspective, blame, and urgency." Our Attention Filter has Ten Instinct-Shaped Holes in it. Learning What They Are Helps us Deal with Risk.