A solo practitioner posted on LinkedIn how he is struggling with pricing.
“When I inevitably pitch it (my services options) to clients, it'll be much more value-focused. I'm just figuring out how I should present it? Do I force every tax client to have year-round support? Do I allow the option of a bare-bones annual tax prep client? Or do I force them to get the full suite of services? Because all that year-round tax advice IS valuable and I'm giving it away because it's expected in small firms.”
I replied with 3 examples of life changing value. The list in today’s newsletter fully develops those examples.
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