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How brands are supporting Ukraine
Amid the often overwhelming headlines coming out of Ukraine, Adweek is compiling a regularly updated digest of how brands, industry bodies and other commercial entities are stepping up to assist.
Pinault: metaverse will be "disruptive phenomena"
Kering chairman François-Henri Pinault, spoke to Vogue Business about opportunities in Web3 and the metaverse. “Will it become a universe in a wider economic environment? I think it will happen. It will become both an opportunity, it will become disruptive phenomena too.”
AB InBev's 66 million opportunties
As part of its full year results, AB InBev revealed its e-commerce platforms' revenue grew by 62 percent over the year, to reach more than $500MM and delivered 66 million orders. “That’s 66 million opportunities to capture data insights to solve real customer problems,” CEO Michel Doukeris says in Marketing Week's report.
Look out, YouTube!
TikTok is extending the maximum length of uploads to 10 minutes, the company has announced. The undisputed champions of short-form video have been testing longer options for a while and are now rolling out the 10-minute feature globally. The Verge says it's a way to compete more directly with YouTube and also attract more older users.
If you'd like a regular, concise roundup of what brands are doing and can do in Web3 and the metaverse, then you are in luck! We just launched Metaverse News.
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Headlines from China
There's no stopping e-comm giant Shein, which is apparently building a new global supply chain base in the port city, Guangzhou, that may cover an area the size of three football pitches.
China's NFT marketis very different to other parts of the world. A ban on crypto mining and trading, no NFT resale market, and its own blockchain infrastructure mean a bridge between China and the rest of the world looks difficult. There are plenty of opportunities for brands, nevertheless.
Explainers, trends and reports
Great read from a16z on Web3 go-to-market strategies, with a focus on growing communities formed for a purpose.
By 2026, 25 percent of people will spend at least one hour a day in the metaverse for work, shopping, education, social and/or entertainment, according to a new report from Gartner.
News about group & partner companies we've invested in
