Title: Kitten Poop: Everything You Need to Know to Keep Them Healthy
Hook score: -82
Why this flopped: This framework: “[Subject]: Everything You Need To Know” can be a good framework if the subject is something people are very interested in.
But not many people are interested in kitten poop unless there’s a problem.
The video published right before this one was titled: “Ew! These Kittens Have Tapeworms in their Poop! (Learn how to identify and treat tapeworms!)”
It got four times as many views, probably because it addresses a problem in the title.
Lesson: use the above framework with a great subject or, if it’s a smaller subject, lead with why the audience should care (and leverage fear and curiosity).
Alright, that wraps up this week’s Creator Hooks!
Have any questions about the hooks in this edition?
Reply to this email and let me know!
And if you know a fellow creator who needs help with writing better titles, please forward this email to them and send them to creatorhooks.com.
Here’s to the war on boring content.
- Jake
P.S. Follow me on Twitter for more title tips @jthomas__
*The hook score is a calculation of how many views the video got more than the average for that channel. The higher the score, the better the video did.