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The role of authenticity in balancing wellbeing and productivity goals

Successfully promoting both wellbeing and productivity goals within an organisation is a balance that can be put under special strain during external shocks like the Covid-19 pandemic. 

Today we publish early stage evidence with the University of East Anglia about the role of authenticity when organisations are balancing wellbeing and productivity goals. The researchers looked at how actions employers took during the Covid-19 pandemic aligned with their values and priorities about staff wellbeing - and how this came across to staff.

Dr Magdalena Soffia, our work and wellbeing lead talks through the main findings…

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What did the researchers find?
 
  • Organisations that had a strong interest in staff wellbeing prior to lockdown were more likely to respond proactively to the crisis.
 
  • Organisations at the early stages of putting in place a wellbeing strategy were more likely to be viewed as inauthentic in their concern for staff.
 
  • Messages of concern were more likely to be viewed as authentic where there were strong foundations of mutual support between leaders and staff and existing wellbeing services.
 
  • Corporate messaging about care and concern for employees’ wellbeing in times of crisis is not sufficient in itself to be regarded as authentic. It needs to be followed by tangible, continuous and consistent efforts.
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