Hi <<First Name>>,
Hope all is well! Just wanted to let you know that we recently posted our latest podcast conversation with Phil Grieco, Senior Director of Brand Strategy for Monster Energy.
Phil has seen the sports marketing industry play out from all possible angles: he’s worked for properties like the NBA, agencies like Wasserman, and for brands like M/M Mars, GoPro, and (now) Monster.
As you can imagine, with a background like that, our conversation covers a lot of ground. We discuss Monster’s incredible growth and the role sports played in it, the advantage challenger brands have over their legacy counterparts, the role that data plays in a company that’s accustomed to making gut decisions, and so much more.
We even manage to cover off his dental hygiene habits...
Have a listen by clicking on your favorite podcast platform below.
All the best,
Dave and Andy
Principals
ADC Partners
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During our conversation, Phil offered essential advice to sponsorship salespeople looking to improve their interactions with prospects and clients. (2 min)
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