Per Se Brand Experience (PSBX) is a Content Marketing & Brand Experience firm based in Toronto, Canada. We are glad you’re here. Thanks for signing up for our updates. Be well.
Hi!! We hope you’re well and thanks for opening and reading the March issue of the PSBX update. Welcome to our new readers and welcome back to the PSBX originals (you know who are) - we’re here because of your support.
How’s March going for you? I’m always a little more optimistic in March. It’s my birthday month (thanks for warm wishes and emojis), so it is always a time for me to review and think about what’s coming up next. I’ve been thinking a lot lately about how powerful it is when we say…..YES. Most of the best things in life come from saying YES. Powerful things happen when you say YES (my friends and colleagues at the amazing content firm, Norman Howard have taught me this lesson and they live it every day.)
We’ve been very fortunate to be working with great clients and partners on projects ranging from food to banking to sports and gaming…..all because wonderful partners said YES. Our ideas and strategies have gotten stronger because we are saying YES to different people and viewpoints. YES is unlocking potential across our teams. Welcome to Veronica, who is our newest PSBXer!! Thanks for saying YES to our team!!
I want to thank my colleagues for saying YES and producing such great work together. Thanks to our clients for saying YES to our ideas and plans. Thanks to our partners for saying YES to collaborating. Thanks for saying YES to this newsletter :).
We are focusing on YES this year and looking forward to seeing many of you along our journey. Be well.
Baron
An overview of the projects we've been working on.
Swanson Sides Make Dinner a Snap!
Flavour comes in every shape and colour, and Swanson knows how to take advantage of veggies' tastiness. We were so thrilled to work with this legendary brand to develop and support the launch of Swanson's Oven Roasters and Steam Fresh products.
When it comes to cooking, it's not always an easy task for some of us, mainly because there isn't enough time. Swanson’s delivers elevated flavours, with minimal effort. Home-cooked-inspired vegetables that require no washing, peeling, or seasoning.
Find them in the frozen aisle if you're still wondering what to cook tonight!
Duke's and The Parleh Team Up
For March Madness
Who’s hungry for hoops!! As March Madness officially gets underway, Duke's and The Parleh are breaking down the college teams, strategies and brackets to help you enjoy every game.
From the tournament bracket announcement to the last shot of the championship, The Parleh’s social-first content, led by influencers, and snackers, to help our brand Duke's enjoy one of the most-watched sports and snacking events of the year.
Congratulations to Angie’s BOOMCHICKAPOP Salted Maple Flavoured Kettle Corn on their Product of The Year achievement! We are proud to have worked on the launch of Angie’s and their #POPTIMISM program to help spread positivity and optimism, just like this delicious whole-grain popcorn with a bold maple flavour for the perfect combination of salty and sweet.
PSBX Welcomes Veronica Rodriguez!
Vero has an MBA in Marketing & Communication and has worked in Trade Marketing for about three years. She is now in the Creative Advertising program at Seneca and has started a new journey in the industry in Canada. We are so proud to have another CAB student on the team! Here are a few words from our new PSBXer:
I'm so excited to be part of the PSBX Crew as an Account Coordinator Intern. I'm so thankful for this fantastic opportunity and the warm welcome. So far, I've been learning a lot, and it's been thrilling to start to work with such amazing people.
I feel so optimistic about this new experience because I truly admire how PSBX gets its work done. This is an amazing team supported by amazing leadership. Also, I admire the way PSBX feels like being part of a family, which I've always wanted to be part of. I'm happy to say that I will give all my best and share all my experiences to support our team every day.
PSBX is just so charming!
I’m already loving being part of all this.
A collection of articles and topics that inspires
Chill out this spring with a warm collection of essential hits you need at golden hour, curated by our own PSBXer Veronica Rodriguez
PSBX is a Content Marketing & Brand Experience Consultancy. We work with clients and marketing partners to best understand and develop the approach, content needs and marketing experiences that audiences desire and the role that brands can serve in enabling them. We are a strategic services partner that leads in the areas of Planning, Content Creation and Brand Experience Design.
