REMEMBER: never perform updates directly, we do all of that for you :)
TACTICS
You've probably seen the email notifications from Google Console with warning about one or more items at your website.
While the message projects an image that these are big concerns, the reality is the vast majority contain information you can disregard.
Here are the items that do require attention:
Structured Data warnings about
Missing field "description"
Missing field "title"
Missing field "date"
Missing field "start time"
Submitted URL not found(404) errors are usually related to pages you've deleted but every now and then, they can point out a genuine error.
When in doubt, reach out and ask. We get copies of all user notifications and we scour them for legit issues. Rest assured, we're on top of anything that need attention.
Here's an example of a legit Search Console warning, but the vast majority you receive are nothing to worry about and can be ignored.
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